Sizzling Weather in April Meant Record BBQ Sales for BBQBarbecues
(1888PressRelease) Scorching sunshine over April coincided with Britains Royal Wedding and 2 long bank holiday weekends – When the sun comes out, the barbecues come out.
With areas of high pressure influencing the weather over the UK for much of the month of April, there was plenty of fine warm weather to enjoy outdoor activities and with the added bonus of two very long bank holiday weekends not to mention a Royal Wedding thrown in BBQBarbecues announced record barbecue sales on their e-commerce website
According to news reports from the National BBQ Association it is thought that between 7 million and 7.5 million BBQ’s were started over the two bank holiday weekends whilst the country basked in the sunshine.
James Pickering, Product Manager of BBQBarbecues announced: “A combination of warm weather, clever marketing and the UK’s love for a good barbecue meant that sales were a lot higher than expected and completely blitzed last year’s figures. With constant tweaks on our prices and range we are able to give the consumer the big brands and include great value. The internet is clearly the future of retail and this year is proving already to be a great success for us as an online business”
Amongst the huge product range currently listed on the site, products include the popular Outback BBQs and Landmann Barbecue ranges and the newly uploaded Marco Pierre White Barbecues have been a roaring success.
Sales of portable gas barbecues have seen more than a 100% rise on last year indicating that people are choosing to take their holidays in the UK during these tough economic times.
Scott Morris, E-Commerce Manager of BBQBarbecues stated: “Our success is determined by how we market our products effectively in the online market and online advertising has become bigger than press advertising, add that to some great weather and it is a recipe for success. Our team have worked hard to bring in a fantastic range of Charcoal and Gas barbecues and after implementing a completely new design for the site we are extremely well prepared for the future”
BBQBarbecues is the sister company of the ever expanding Plumbworld empire which now has an astonishing 34 different websites specializing in everything from bathrooms and tools to wood burning stoves and barbecues.
Plumbworld who was started by James and Anita Hickman in 1999 and was later sold to the Grafton Group PLC in December 2006, now employ more than 50 people in their purpose built warehouse and offices and has a turnover in excess of £18 million.
http://www.bbqbarbecues.co.uk
Source:
http://www.1888pressrelease.com/sizzling-weather-in-april-meant-record-bbq-sales-for-bbqbarb-pr-302033.html
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