Tragic Flaws that can Hurt your Postcard Marketing
Postcard mailing and marketing is never a joke, especially when you are in a very intense, dynamic and competitive market. You will want to have the best choices in postcard printing and design and of course you will want to avoid some tragic flaws that may hamper your campaign. In this tutorial, I will teach you about some of these tragic flaws in postcard printing that may cause your postcard marketing to fail. So try to follow these items so that you can learn to avoid them in the future.
1. Bad or misleading mailing lists – A bad mailing list can actually be a death sentence to a postcard mailing campaign. You can have the most expensive and most beautiful full color postcards in the world, but if you send them to the wrong people, those marketing postcards won’t do or cause anything.
That is why it is important that you don’t let this tragic flaw get into your postcard marketing campaign. Make sure that you get your mailing lists from reliable services or you must do your research on your own. You can even try to get people to actually sign up for your mailing list if possible.
2. Wrongly targeted designs – Another flaw or mistake that you must avoid when doing postcard marketing is the development and deployment of wrongly target designs. Lots of new designers make the mistake in just creating a marketing postcard that “looks like” it will work. Without actually doing research or consulting anyone, they think that as long as the cover image is beautiful the postcard should work well in marketing. When this happens, the wrongly targeted design will not work unto the intended audience, wasting the postcard altogether.
That is why you should never “just design” something good, make sure you design something that is targeted towards your market. The more you can do this, the more effective postcard marketing becomes.
3. Cheap postcard materials – While the need to save money is something good for the most part, going all out cheap with your postcard marketing should never be an option. Go cheap with all the materials for your postcards and you will see your prints deteriorating or getting damaged long before they arrive at their intended readers.
Moreover, you won’t get that impressive wow reaction from those readers once they receive your prints. In fact, they might even just throw your marketing postcards away. So never ever go too cheaply with postcard printing materials.
4. Ineffective call to action choice – Another flaw that can cause failure in postcard marketing is an ineffective “call to action” choice. The call to action is basically a portion of your marketing postcard that encourages the person to respond in a certain way. This can be something like a “buy now” or “call now” graphic with text. This call to action must always be simple and easy to follow for your target readers. Most mistakes happen when a designer does not take into consideration the preferences of readers for a response. Make the call to action just a little bit too hard to do and no one will respond to it. So make sure that it is simple and easy to do for readers.
5. No competitive research – Finally, one of the biggest pitfalls in a postcard marketing campaign is if you lack the competitive research data that will help you make decisions on design and deployment of marketing postcards.
Without the key competitive knowledge about your rivals, you might be repeating some of their mistakes and of course just be developing common type postcards like theirs. So never try to do a postcard marketing campaign if you have not yet done your research. Believe me, it will just be a waste of time if you did.
Great! Now that you know about these tragic pitfalls, you should have a better idea of how to avoid them. Believe me, it is better knowing about these now than to accidentally encounter or commit these errors once you print your marketing postcards. So be careful and learn from the items above.
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