Tips On Running A Survey Effectively
I found an interesting article on how to perform interesting email surveys. Here is a summary and my vision on this issue with tips and tricks.
It is important that you know how your customers think about your company and products. An effective way to measure this is to run a mail survey.
Although most companies now have built a mailing list does not everyone use it (cheap) way of gathering customer opinions. And customer opinions are very important for a successful enterprise!
4 reasons to a survey via mail
1: Email is very cheap
Online surveys are very cheap. They do not need to be printed and mailed. Another advantage is that you can easily modify the surveys, had such an error or something in it.
Quick results. Research results showed that most (75%) within 3 days back.
Data is entered by the customers themselves. This data can be directly attached to software. So theres no typmiep to pass out to all the results into the computer to enter.
2: Let customers know you care about them
A well designed survey clearly shows that the opinions of customers and it matters not directly trying to sell something can take a lot of sympathy. Do not try to sell something to the survey.
3: Let customers know youre (still) exists
More and more consumers are buying these days from different manufacturers. By sending an email to know the customers to you once again that they have ordered. If your mailing list only old customers is you would mail the survey to link to a discount. Show that you care about them and offer them a discount if they order again.
4: Collect opinions and criticism
Insert a text box at the bottom of the survey where people can post reviews and other opinions. This again has two advantages. Positive reactions can be used as a selling point (called testemonials) and negative reactions can be used to solve problems. Then youll get a number of people told that they order the environment as unsafe do you know you have something to do.
Expected profit rate
Here are some results you can expect rates when sending a mail survey:
-Prospects: between 1% and 5%;
-Customers: 20% to 55%;
Business-to-business companies can expect even higher rates.
Those are only guidelines. The results will depend on the market, brand and product.
Tips to improve results
Before you begin planning and making of the survey is important to re take into account that lets you complete the survey online. You should not surveyed in the mail itself stop. This increases the chance that the mail is stopped by the email program.
It is best if you write two to four paragraphs with a clear call to action. Below you place a link to the online survey.
* Tip 1: Short and sweet
The survey would have lasted only a few minutes. More than 12 questions, the response rate down here. If you have a long and difficult question to ask you better divide into two or three questions.
* Tip 2: Testing!
The advantage of email and online surveys is that you can easily test what works or not. For example, two different test messages with a different call to action. Or test two different layouts of the survey and see what the most response.
* Tip 3: Trust through an unsubscribe
State clearly how people can unsubscribe. Do not try to hide. When people see that they are easy to write they will have more confidence and greater response.
Other tips:
* Write a brief subject line. Preferably not more than five words;
* Make the subject line clear what is intended. An example of a good subject line would be: Your opinion is valued;
* Be honest about how long it takes to complete the survey.
Preview Case
Bill Me Later also sends regular surveys by mail. Marketing Vince Talbert told how they ensure that the email opens up 48% and 18% actually fill out the survey:
* Outside the greeting and closing, they use three paragraphs with only 16 words;
* There are only two hyperlinks in the mail. One to the survey and one to unsubscribe from the newsletter;
* The mails are NEVER promotions or actions announced. These mails are only in constant contact with customers to stand.
The key is that you actually going to do something with the results. This way you can show that you give to your customers. These customers will appreciate. And appreciation are often in more orders! And thats what it is all about!
Long Distance Moving Company– Ocean Freight Forwarders
Processing your request, Please wait....
