Is Your Website Construction Marketing Friendly?
Construction Contractors know how important it is get their websites to rank high on Google, but very few are prepared to do the work it takes to get those results.
To make your website construction marketing friendly, your site must have a strong SEO foundation. From an SEO standpoint, about 90% of websites need to be tweaked a bit (some more than others) to make them “SEO Friendly”, because many designers do not keep SEO in mind when building your site. Naturally, designers are more concerned with the look of your site and less with search engine ranking, so they usually make coding errors that undermine your SEO rank potential.
Sorry to deliver this not-so-good news. We know you spent a bundle of money making your site look nice, so it stinks to hear that it needs to change. There is the good news! It doesn’t have to look any different. Most of the changes occur behind the scenes in the coding in the back end of the site.
Want to know how to make your website “construction marketing” and “seo friendly”? To make your construction company website search engine friendly, you must have clean HTML coding that gives Google spiders crawling and indexing access. Check with your construction Internet marketing SEO team, and ask them to run some tests on your site.
Here’s a just few elements to keep up to spec.
1. Google likes simple URLs like this: www.site.com/brooklyn-renovation-contractor.html, not like this www.site.com/jhgjdf7734bjhdf.?_hjhjhdf.html The second example is a “dynamic” URL, and Google likes to skip over these.
2. Create a good site map to help the search engines crawl your website. …some humans like site maps too.
3. Place keywords in your URLs. Notice in the example above the URL contains the location and service specialty.
4. Create a clean navigation. Make sure that all pages have enough links to get around. Don’t leave your visitors or search engines stuck without a way to reach important pages.
5. Use the proper and original meta description and meta keywords for each page
6. Give the search engines easy access to your keyword rich content without having to crawl through a bunch of messy code.
7. If you plan on building your site with a cheap site builder program, make sure it allows proper code editing and SEO optimization. Word Press is a pretty good platform.
8. Add good, original, keyword dense text so search engines (and humans) know what your construction company specializes in and where you are located.
9. Make sure your images are properly tagged. Do not leave them looking like this, “6623.jpg” Search engines like this, “kitchen-cabinet-installation.jpg”
Believe it or not, in most cases, this type of “on-site” SEO work is pretty painless for an Internet marketing expert, so take care of it right away, because these issues will not fix themselves, and the money you spent to create this website will be wasted if the search engines can’t properly index you.
Once you have a solid SEO foundation, your site is up to spec, you have good keyword dense text on all of your pages, and it’s properly indexed by search engines, then you can start getting inbound links (link building) from other websites and blogs. Do not start your link building campaign before your site is SEO friendly, because if your website doesn’t have a solid SEO foundation, your efforts will be wasted.
For a free site analysis and construction marketing consultation, go to http://www.localconstructionpros.com/construction-contractor-marketing.php fill out the form, and you’ll be contacted within 24 hours.
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