Trip down memory lane
Audi has added a new heritage section on the Audi website, giving the fans a chance to explore through the brand’s 100-year history. The Audi site isn’t like the usual auto dealer website, this site is more for fans to get take a trip down memory lane, get sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.
The new heritage section has a ‘heritage showroom’ which takes the site visitors through the star-studded line up of iconic cars, from the foundations laid by the 1913 Audi Type C and its market-leading handling and performance to the trailblazing Eighties quattros and the brand’s first production supercar, the 2007 Audi R8.
The Audi Vorsprung durch Technik features key future-shaping developments such as quattro all-wheel drive, which began life as the drivetrain on the original quattro car. Site visitors will read about the development of aluminium, which started with the all-aluminium bodied NSU 8/24 in 1913, returned as the main body material of the first generation Audi A8, and is now a permanent part of chassis structures across the Audi range.
Motorsport and production cars fans can see the technological developments made for motorsport that have influenced and inspired advancements in the brand with four rings’ production cars. Site visitors can also explore how the four component companies, Horch, Wanderer, DKW and Audi, became Audi and created the strong tradition of pioneering technology and design.
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