Becoming Successful with Yahoo! PPC
We are all aware that Yahoo! Search Marketing isn’t as noteworthy as Google AdWords program. But this is exactly why you should go for it – less competition, lower bid rates and a higher conversion. Online marketers/advertisers who want to test out new markets and introduce their products are slowly turning Yahoo! PPC into their new hotspot because of its affordability. Let’s find out what all you should keep in mind while working with Yahoo! PPC.
Avoid Importing Negative Keywords: There’s an important function within Yahoo! that can prove to be really helpful. Add to that, when you wish to convert your Google/MSN CVS formats so that you can use them to upload on your Yahoo! account without encountering any problems, Yahoo! has a dependable third party conversion tool that could help you on it. However, do not forget that you need to take out the negative keywords prior to uploading using this third party conversion tool. This is because adding negative keywords manually to the campaign level or your account is a lot easier. Though small, things such as this makes using Yahoo! Search Marketing when running a campaign more manageable .
It Is Advisable to Alter Ad Group Optimized Ad Text Setting: You should take full control of every campaign that you run. Thus, if you would also wish to be on top of the ad text testing of your ad groups, you should avoid having Yahoo! optimize your ad texts. When you launch a new set of ad group, it is done so with this setting already in place, so better change it. If you wish to see the whole list of your ad groups, check out any of your campaigns. What you need to do is, check all the ad groups you see and click the “Optimize Ads” link in the options. You can turn off the ad optimization here.
Switch Off the Content Network: The fact is, Yahoo! content network isn’t good enough to run your ads and you possibly won’t see any good results coming your way if you use it. It’s not a good choice if your goal is to materialize your desired return on investment. Not a few advertisers have used Yahoo! content network, but they ended up failing to obtain positive output. If you run your ad on the content network here, you may see a sudden spike in clicks, but hardly any conversions, which may turn out to be invalid clicks. This is why as an intelligent PPC marketer; you should tick off the content network on Yahoo! because obviously it is not the same as Google’s content network. Just stick to the regular search campaigns and you should be good.
Always keep in mind everything that you learned from this discussion because in the course of time you will be putting your funds into starting a campaign on Yahoo! and you will need this knowledge to get a gratifying return on your investment and earn some lucrative deals.
I am have been online since 2008 and I enjoy writing reviews for software products such as bookmarking demon, here is my bookmarking demon review.
Processing your request, Please wait....
