Vancl quietly into the underwear market
Recently, the well-known clothing online shopping brand VANCL ( off Eslite) official website quietly on the line of a large number of own-brand underwear. Fan off Eslite continue to enter new markets, low prices, disruptive marketing strategy, 39 per three of underwear, 99 dollars bra set is focused on promotion, according to VANCL insiders say these new online underwear sales are very popular.
Now covers men's, women's, children's clothing, footwear, accessories, home six categories of VANCL, this low-key to enter the women's underwear market segments, indicating that its multi-product line of strategic thinking has become more evident. Analysts believe that: as an integrated apparel B2C brands, Vancl its already established brand and low price strategy, will quickly attract more users, which undoubtedly will give apparel vertical B2C with great pressure, exacerbating the market's reshuffle speed.
Where the customer Eslite quietly into the underwear market
VANCL first to the public the impression that men's brand, its first in men's shirts Zeng Yi 68 per low prices and big foundry, high-quality shock garment industry, introduced last year, BRA-T series of strong into the ladies, the current all customer products line has been covering men's, women's, children's clothing, shoes, accessories and home six categories thousands of article products.
Lingerie as clothing market segmentation of Taurus products, in the Network Marketing field reflects the greater development advantages. Data show that in the next five years, China's underwear market will reach 500 billion yuan market scale. The underwear industry profits relative to other sub-sectors on average higher than 50%, which gives Vancl such pursuit of cost-effective online shopping brand provides a low-cost access to markets. 39 per three of underwear, 99 yuan of bra sets, where the customer Eslite continue until the new market, low price of subversive marketing strategy. Such a strategy could quickly open new markets in order to achieve rapid expansion.
Fan off Eslite founder and president of Aged told reporters: "These women's sales are too hot, and I have let product department heads as soon as possible to recover a single, or three days it will break code even Duanhuo. Women's underwear will a VANCL another star category. "
Vertical apparel B2C risk of being eroded pressure
According to Analysys International and many other consulting firm to study the report, in the B2C market VANCL listed the sophist, excellence, Dangdang after the fourth, in the clothing B2C website, market share up to 28.4% for the industry's absolute leader. Recently, VANCL it came to invite drama "struggle" actress Wang Luo Dan to speak for the message, is expected to endorse advertisements will be in May launch. VANCL the marketing strategy of flexibility and service system perfect, it has become the other apparel B2C companies competing imitated.
It is reported that, in Vancl six product lines, women's 2010 flagship product, will be fully changed. This is hope to stop buttoned more buying demand users, VANCL such large and comprehensive fashion site than the vertical type site advantages. Where the customer Eslite as apparel e-commerce the most well-known brand, the other vertical categories of clothing e-commerce company of considerable. Industry analysts believe that: "Online, the biggest obstacle is the user trust the establishment, and VANCL after two years of development have no problem, its brand is becoming increasingly prominent; In addition to all the customers powerful style, each entering a new market would be to disruptive price advantage swept, so that competitors can not follow up. Thus, in 2010, more apparel vertical class web site, will face the market is gradually eating away of the greater pressure. "
I am an expert from China Products, usually analyzes all kind of industries situation, such as rash guard suits , women girbaud.
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