CPPCC representatives: new opportunities are knocking on the door of the cultura

"Lipstick effect" seems to be one of contemporary Chinese popular words. This was slightly unfamiliar words from the economic circle in the description of certain consumer behavior: When the economic downturn, low-cost non-necessities?? Such as lipstick sales soared but will, as consumers of these commodities can play " comfort, "the role of body and mind. Some scholars believe that the current China's cultural industry is in line with these conditions in the international financial crisis, "winter", the large number of people under attack, there rare leisure time, social psychology also appeared anxious, anxiety and other features that people want more practical difficulties for the time being to escape the cultural industry can become more affordable price of consumer goods providers, who can inspire feelings of hope, and let people during difficult times.

In the international financial crisis, biting cold wind, culture become spiritual comfort of a cup of "Jack", the cultural industry seems to surge forward to more opportunities.

CPPCC National Committee member, People's Publishing House chairman Huang Shu-yuan that, for the general public, the financial crisis is a good opportunity for learning and knowledge accumulation, which also happens to be publishing in the financial crisis can take advantage of an opportunity. He used "cat Winter" words such analogy crisis people's mentality. He said, "The Cat in winter," when better equip themselves better to the spring production. Huang Shu-yuan that the financial crisis, people want spiritual sustenance, hope to improve their skills and qualities, the publishing industry should follow the situation and published a number of people to improve the quality of vocational skills books, while also launching a number of entertainment and recreation, positive health publications, which means for the publishing industry is a great opportunity. At present, the waiting job is a huge tens of millions of people, publishers should be for the people of this demand, optimize, adjust the topic, solicit various opinions of various sectors to plan in advance the topic, on how to deal with the financial community crisis to ask the right guidance. According to the financial crisis he read people's tendency to " Design "Out of the publishing industry's two major points, that is, Western Technical topics represented, emphasis on practical skills to improve the" training class "publications and topics of China's traditional culture as represented, and stress their own quality culture" quality of the class "publications. Huang Shu-yuan promising that the publishing industry, in the hard skills, seek opportunities, should have full confidence.

CPPCC member, former Deputy Director of Press and Publication Administration pinnacle of the financial crisis, including press and publishing industry, cultural industry, including whether the contrarian up with cool analysis. He told reporters that historical experience shows that the economic crisis or recession periods, often to the development of cultural industries is the opportunity and prosperity. 30 years of the 20th century, during the Great Depression in the United States, the United States reflect binary Broadway and Hollywood, creating great prosperity in the U.S. entertainment industry, but also out of the Great Depression for the United States has made a unique contribution. Recent data also show that the U.S. box office in recent years there have been the best record. Face immediate international financial crisis, he thought he could find the cultural industry will be some cultural enterprises can seize the opportunity to obtain some appropriate development or breakthrough. But Shi Feng remind opportunity not fall from the sky, experience does not mean that the law, including press and publication of cultural industries, including the need to strengthen research and take effective measures, through hard work, can the possibility into reality.

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