China Mobile Phone Industry Development Prospects – Pulse Valve manufacturer – M
This year, China’s mobile phone industry clearly show the following trend: First, the production scale continuous, high-speed growth in China accelerated the pace of urban and rural informatization construction, the consumption structure upgraded mobile substitution for fixed communications, accelerated, and domestic mobile phone enterprises go out speed, and the world’s mobile phone production to China to accelerate the transfer of a variety of factors such as the joint action. China’s mobile phone showing the total production of sustained, rapid growth. According to relevant statistics, from January to August this year, China’s mobile phone output reached 348 million, an increase of 27.9%, according to forecasts this year’s global handset shipments will reach 1.1 billion, China’s mobile phone output may reach 563 million, compared with last year 27.4%. Mobile phone sales will grow 18% this year, reaching more than 140 million sets, up 11%. Needless to say, China has become the world’s mobile phone manufacturing center, China has become the world’s first mobile phone manufacturing country. Expected that with the 3G era, the world’s mobile phone production capacity will accelerate the transfer to China the size of China’s mobile phone production will continue to show a rapid growth momentum.
The second trend, technological upgrading accelerate the pace of third-generation mobile communications become increasingly close, the phone’s functionality has not simply make and receive calls and send and receive text messages, but with a streaming media player, coordinate position, financial payment and licensing can be a variety of functions. To adapt to ever-changing cell phone technology, mobile phone constantly accelerating pace of China’s mobile professionals are mostly concentrated in the appearance of the patent lack of core technology patent, so in the present circumstances, the mobile phone manufacturing business is essentially taken is to follow the strategy, mainly by OEM. Most of the enterprises are still the modification and auxiliary functions in appearance from top to bottom the article, the lack of core technology. Therefore, the current overall situation of being enslaved is not fundamentally adapted. With the advent of a new round of technological revolution, the rapid development of telecommunications technology, mobile phone technology, also need to constantly upgrade, if not strengthened the cause of China’s mobile phone R & D capability, and the gap between world-class mobile phone manufacturing companies may be further Rada. This is the second trend.
The third trend is the initial removal of barriers to industrial business, we know that in order to strengthen the supervision of the mobile phone industry, China’s No. 5 issued in 1999 Nian Xia Wen introduced the “mobile phone production license” system, and later adopted a approval system, and this year Cancel the phone approval system, meaning that market access barriers removed. All have mobile phone production capacity of enterprises to enter this industry without the need for prior qualification certification. The initiative for the industry at large welcomed by mobile phone companies, as pointed out by talking about the total TAM, which is a response to market development initiatives. That this was a necessary requirement for the development of a market economy, market economy required the elimination of administrative examination and approval. In fact, the past, the mobile phone market access system does not meet the promotion of competition and the promotion of technological advancement, it actually brought monopoly and market-seeking cases of problems so that the mobile phone market in China R & D capability is difficult to effectively improve. Cell phone cancellation of approval system, from mobile phones is a very positive development in the long run, a very correct move.
Fourth, market competition intensified. Used to describe the current white-hot competition in the market is not exaggerated, it is necessary to know China’s mobile phone output is 563 million, while sales of the market demand was 2 140 million, the entire industry, production capacity is much higher than the market demand, so if we do not export If the market is highly saturated. My first two consulting firms to participate in the ridge held a similar meeting, I remember Ningbo Yidong Electronic Company Chairman, Dr. Temple said that this industry has to face the winter, has emerged a new round of reshuffle. I think that based on second-generation mobile communications handset manufacturers, according to product life-cycle theory has entered the fourth stage, and mature after the recession phase.
We all know that, in accordance with product life-cycle theory, an industry, a product in general to enter into period of growth, maturity, the four stages of a recession, if the current second-generation mobile phone Chinese mobile phone industry was basically at the maturity and decline of the between this stage of competition in the white-hot stage. A high degree of proliferation of technology, technical barriers to low level of technology enterprises in the existing conditions, is difficult to widen the gap, that is difficult to differentiate themselves widen the gap. Therefore, the price war is the main form of competition.
But China’s market because of our serious excess capacity, so the Chinese mobile phone industry is likely to repeat the last century, 90’s household appliances industry and motorcycle industry, low-cost competition situation, under certain circumstances is likely to be caught in a vicious competition platform. China’s color TV and motorcycles for some time is almost on the pounds to sell, large-scale loss-making enterprises, if the phone companies are not strengthening the research and development, differentiation does not make a fuss, everyone in the Red Sea in the struggle, the final result may also be caught in such a a vicious competition platform.
The fifth trend, mobile phone products are the “new, unique, refined, intellectual, the United States” five aspects of development, which I was a preliminary understanding of this gap is not necessarily correct. The so-called “new” is new, “special” is the feature of “fine” is exquisite, “chi” means intelligent, “America” is beautiful. Explorer mobile phones around the world, including China’s current mobile phone is basically to these five directions. The most competitive mobile phone is the ability to put 5 to achieve the most integrated and the collection of organic products.
As we all know, cell phones as an information receiving and processing terminal, is a multi-functional, personalized mobile multimedia, both necessities of life, durable consumer goods, tools, supplies, fashion goods and luxury items these five characteristics, these five characteristics is also my personal understanding of . It is with cars, color TV, computer these three products have significant similarities, but there are significant differences. Mainly reflected in the mobile phone an essential in life, needs a great rigidity. In other words, the future world no one owns a cellular phone should be. In the information society, a person without cell phone is tantamount to the world, and society has lost contact, so our future increasingly heavy reliance on mobile phones, mobile phones as a necessity of life, as is each of us must have. Therefore, the demand for mobile phones have a certain rigidity, such as automobiles, color TV, computer, they can be achieved through product substitution. This is what we demand for these products is not very rigid.
Mobile phones and cars, color TV, computer compared to its replacement there fast, with fashion goods and luxury features. And this aspect is precisely determine the elasticity of demand for great mobile phone. Therefore, this area will lead to demand for mobile phones to meet the individual needs, so the future of mobile phones will show diverse characteristics. Variety of mobile phones, the brand may be far than the car is much more variety and brands. Therefore, from this perspective, the result of competition in this industry may be multi-brand enterprises with a competitive situation, the future existence of the brand may be more than we imagined some, this is because the mobile phone of this luxury fashion products and features by the decision.
The sixth trend of increasing integration of corporate division, from the current situation, we are very powerful mobile phone production enterprises division, some of the enterprises possess a certain degree of technological innovation capability and brand, with certain competitive advantages in market competition tenacity to survive and develop. More small and medium enterprises to rely on OEM to survive, although the national mobile phone companies in recent years occupied a larger market share, but did not shake the foundations of multinational corporations in China. In particular, the transnational mobile phone giant adjusted its business strategy in recent years, through the consolidation of high-end market, the low-end mobile phone market, and through the consolidation of first-tier cities, while the second and third line of the city’s infiltration, the present situation of their competition position is still quite strong. Therefore, in the present such a situation, the mobile phone business division, integration is inevitable. Is expected to brand, consolidation of resources will emerge, eat the small, fast slow food situation will emerge.
The seventh trend, continue to extend the industrial chain, which is the result of specialization, because I have just received a lot of business cards, we find that the current competition in the market has grown up a lot of a lot of mobile phone accessories manufacturers, do not underestimate these handsets parts companies, and some through horizontal integration, by expanding the international market, they may grow into a world-class large enterprises. Because the result is an extension of the industrial chain in each chain to carry out continuous professional. So long as they are made in a particular node, a competitive advantage, it is possible to extend that advantage from the domestic to global. China is currently in the handset design, chip manufacturing, application software development, and various spare parts production, the large number of small and medium enterprises are springing up like robust growth, this type of business should be subject to the impact of technological upgrading and updating of the relatively small businesses, we are talking about by the impact of large enterprises or machine, which is still a relatively good development momentum.
The eighth trend of accelerated internationalization. Some mobile phone companies take full advantage of division of labor, especially in favorable conditions for the rapid development of OEM, through mergers and acquisitions, investments, strategic alliances and other means to actively integrate inside and outside resources, including design, production and brand resources, some go out of business such as said that ZTE and Huawei are present, they open up on the international trend is very optimistic. For example this year, ZTE’s exports in third world countries I have seen the number has reached 2,3 10 million, it should be said that this situation is quite good. This point of view, engage in international operations of the mobile phone company’s future ability to resist risks will be stronger.
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