Home Appliances pattern of industrial adjustment – Hydraulic Drilling Rig TR300
February 28, Konka Group invested 886 million yuan in Kunshan, the LCD module plant started construction, in addition to production of LCD modules, but also produce 15-inch to 47-inch LCD TV. Konka Group, Chairman of the Board & CEO Housong Rong said, Konka Group through into the upper reaches of the building LCD module plant, completed its strategic layout LCD TV industry. At this point, Hisense, TCL and Skyworth also have “up” and building LCD module plant.
Coincidentally. With color TV manufacturers have to enter the upper reaches of the same, air-conditioning manufacturers have co-operation with international giants, to join the inverter compressor, as well as the production of precision molds. For whatever reason, to provoke color TV and air-conditioning manufacturers, “up” the passion? After this round of co-operation, the market will happen to change? Consumers will get what is really convenient?
“Advance upstream” to better control costs
“After the completion of LCD module manufacturer, we control the cost of LCD TV from 33% to 63%.” Hou Songrong the case, told reporters. Previously, domestic manufacturers of LCD TVs, accounting for nearly 70% of the total cost of the screen to be imported, while only 30% of the costs by their own control, despite the great sales, but could not escape, as the most upstream and downstream industry chain, the identity can not be self-control embarrassment.
Konka Group Operations Management Director of the Center Sun Wenbo told reporters that the LCD module is the core component of LCD TVs, with its own LCD modules, LCD TV circuit design will be more personalized, manufacturers can make their own calls for LCD glass board specification, which greatly increased in the procurement of the right to speak.
Upstream into a greater degree of control over their own “fate” and become Hisense, TCL, Skyworth and others of common knowledge. Hisense Electric Yang Ying, general manager of Guangzhou, also told reporters that the LCD module to build their own plant, its position in the industry chain from the end up to another level, “at least, the product price changes, much greater autonomy.”
Prior to 10 days, the domestic air-conditioning industry leader in Zhuhai Gree Electric announced a joint venture with the Japanese Daikin fully into the inverter air conditioning. Coupled with last year’s US co-operation with Toshiba Carrier deep plowing inverter air conditioner, the domestic air-conditioning industry giants “up” the momentum is evident. Gree, chairman Zhu Jianghong, said a joint venture with Daikin inverter compressor and precision molds. These two, the former director of both the non-domestic enterprises. America’s press spokesman Zhang Zhiguo said that the U.S. will be jointly developed with Toshiba Carrier frequency conversion air-conditioning products. There is no doubt, “up” and will allow more domestic appliance manufacturers control over productive resources, from a purely commercial manufacturers to create change.
“Cooperation – solo – cooperation” model to enhance
“Joint venture and cooperation is certainly mutual benefits.” Zhang Zhiguo, said to reporters questions. He said that the technology and management is still Chinese household electrical appliance enterprises lack the competitive element, through the co-operation at different times, companies can achieve their own levels.
This reporter learned that, in these two joint ventures in the United States and Gree, respectively 60% and 51% controlling stake. He Jianjun, vice president of Konka Group, that, while home appliance manufacturers to conduct the “co-operation – solo – cooperation” cycle, but each has a new co-operation to upgrade. He says his former domestic manufacturers make more use of plants, artificial, as a condition for cooperation, but now two more in the capital, technology and market aspects of cooperation joint venture, which is already indicating that a domestic household electrical appliance enterprises shrunk.
“Why now? We had hoped that co-production with foreign manufacturers LCD modules, but no one wants to. Now, on the one hand because of the financial crisis, on the other hand the domestic appliance manufacturers to enhance market position, and to master the technology of foreign firms Conscious of the need cooperation. “Although the partners did not disclose this Konka, but the Sun Wenbo involved in the negotiations told reporters.
The reporters found, LG, Chi Mei and other manufacturers also appear in high-level activities related to the site. And Skyworth, TCL is with LG, Samsung and other partnerships. Changhong is not the LCD camp, are planning their own production as early as the plasma screen.
Well-known home appliance expert Lu Renbo that as a newcomer to the domestic household electrical appliance enterprises must go through cooperation – individual development and growth – a further increase in co-operation of such a spiral back and forth process. As long as each co-operation we get the most valuable resources, domestic enterprises will be able to finally make the leap. Of course, in the process, inevitably industry reshuffle, the company missed market opportunities, may thus fade out the market.
Manufacturers “upward” Consumers benefit from the
“No matter what manufacturers are to make money for us ordinary consumers, What are the benefits?” In fact, home appliance manufacturers around the group in 2009, “up” is not a vendor independent acts, with a significant relationship between ordinary consumers. In terms of price, product personalization, and choice of products will be more beneficial.
Konka Group, admitted to reporters on the president, Chen Yuehua, Konka LCD module to enter the industry after the cost of the whole machine will be reduced by about 10%, and this cost reduction will be at the appropriate time the performance of the product price cuts, reducing consumption those expenses.
“In the beginning, if a vendor’s average cost below the industry average, manufacturers will certainly be the average price by sector, sell products, make more profits. But there are a number of manufacturers to enter the upper reaches of the basic technology is not a secret, and Cost control is also close to each other, the collective lower prices will become inevitable. “Sun Wenbo said.
He’s a view shared by the United States, Zhang Zhiguo recognition. Zhang Zhiguo also believes that the conversion will be more intense competition in the field, a new round of price wars in turn can be manifested.
Lu Renbo once believed that domestic brands on the market for LCD TVs in addition to doing some changes in the appearance, it is difficult by changes in core technology to create differentiated products. If you are not able to master the core technologies, reduce costs and increase profits can only ever be nowhere near enough. The future, this shortfall will be offset. Consumers will have more personal, more extensive home appliance products to choose from.
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