Again leading drive! HP A3 Jida deep plowing professional market
A3 laser printer as a professional in the field of application, as the market continues to mature, which require professional A3 format the output of industries such as finance, manufacturing, government agencies and large enterprises in the financial department, and design publication in the field, have become to be continue to expand in China's A3 printing user groups. Therefore, A3 printing market by many manufacturers as a very promising market potential.
Currently, Hewlett-Packard ( HP ) In the laser field with the brand and technological advantages, has been in government, finance, telecommunications, large enterprises, publishing houses, and engaged in design and manufacture of the print quality and high performance requirements of applications received good reputation. And A3 format laser Printer More than 70% market share, in the absolute market leader. A3 print for the current market, China Hewlett-Packard Co., printing and imaging systems group marketing manager Liu Ying that: "A3 is not only a great potential market, but also an urgent breakdown of the market! Because according to our understanding of user feedback, when its business to a certain extent, the effects on the management of the printing system, higher demands, including products and services solutions, including on a certain choice, not just products. but there are different types of user requirements by different, so we think that market segment A3 is necessary. "
Professional A3 Application of knowledge still exist, "Misunderstanding" Looking back over the A3 Jida
professional market, many professional users A3 print their own needs and for different professional A3 Printer The functional properties of the lack of a comprehensive, rational knowledge, not for their purchase of the print device applications, the results failed to play to maximize the value of output device, also affected the efficiency and business development. A3 print is not some big amount of users, because one-sided pursuit of advanced procurement of the much higher than their high-end applications A3 printers, resulting in idle resources, to pay the unnecessary additional cost of the initial purchase and maintenance costs. Some of the professional quality A3 output and efficiency of enterprise requirements are very high, but purchase a low-end A3 printer, was found in practical work, its output efficiency, quality and stability of both could not do the business development needs, not only the equipment for a long time overload state excessive wear and early failure often due to equipment failure interfered with normal work, causing incalculable loss.
Reasons for these problems occur, Liu Ying said: A3 laser printing applications as a professional, so unlike the desktop Office So, there is a very rich family for the user to select the printer, but under the same family there many types of products and separately the demand for different types of users. The main push to HP's HPLaserJet5200 series as an example, there 5200L, 5200LX, 5200,5200 N, 5200DN, 5200DTN a total of six models! One 5200L and 5200LX A3 for entry-level professional users, then 4, then A3 for demanding professional users. The user in this respect the situation is not clear, resulting in their chosen appear in all sorts of errors.
A3 print market for the existing problems, as China has been leading the professional development A3 laser printer market leader, Hewlett-Packard (HP) that the customer really want to eliminate the process of diversification and personalization needs appearing in its purchase of the user printing equipment could not match very well the problem, companies need to print A3 Jida intensive professional market, paying attention to common needs of users, it must also focus on their individual needs, a more precise strategy, and better distribution of products and solutions to help the user to select the perfect fit professional A3 demand printing system, to maximize investment value.
Subdivision Application HP Comprehensive customer 2009 At the beginning, based on deep insight into the professional A3 applications, Hewlett-Packard (HP) introduced the application for professional A3 subdivision, and use it as the core of the formation of various segments of users covering products and solutions for layout . Liu Ying said: "Our strategy is simply based on the user-level applications, business applications and enterprise application level three typical demand, targeted promotional 'business approach', 'trade off' and 'professional pilot' 3 large level of products and solutions. strive for the needs of diverse, differentiated professional A3 Jida provide more intimate care. "
"Business approach" applied to enterprise-class A3 sales department, personnel department and a dozen people working-class A3 laser printer for the professional typical. These users are often in their daily work output of A3 format of the sales report and other documents, but not very high print volume. A3 for these basic-level professional customers, HP offers to HPLaserJet 5200L and LaserJet5200Lx such as black and white laser printer A3 A3-based professional output solution, they have professional A3 print engine to help users achieve professional and efficient output of A3 documents. In addition, HP is also based on application-level A3 provides a simple and easy to use document management solutions that enable the working group to focus on their core business, no longer bother to print.
"Trade off" Class A3 applications to mechanical design CAD drawings and other industries and financial sector output for applications such as report output is represented. The high frequency of users to print A3, and will focus on the output at any given time a large number of A3 documents, such as at the end of the financial statements of printing, design units in the proposal and report to the client before the concentration of printing drawings. Therefore, they print quality, efficiency and stability requirements are relatively high, Network Print is their standard requirements, some users duplex and color printing on demand. A3 printing for business-class customers, HP and HP Color LaserJetCP5550/dn/dtn HPLaserJet CP5200/n/tn/dtn represented professional A3 black and white and color laser printers and powerful Software Management solutions. But also support to add network printing, high-capacity paper tray, automatic two-sided printing standard accessories, can better realize the devices to share as well as in the case of unattended printing a large number of tasks to complete. Plus the standard three year warranty service to help users efficiently and easily print large A3 document should focus on the output efficiency and stability challenges.
"Professional Pilot" Class A3 applied to the media Digital Printing and large organizations enterprise-class printing and copying center representatives, they need to complete the massive high-quality print output of A3 documents and not any fault. A3 laser printer for enterprise customers the highest standards, HP offers excellent quality, speed
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