7 Commandments of Successful Advertising
You’re thinking of coming up with a postcard campaign for your new product. You’ve already formulated some designs in your head, and you’ve made a choice of which company will do the online printing part. It all sounds perfect for your advertising campaign.
However, before you start implementing this plan, considering the following commandments (first) to achieve successful advertising:
Start with small spending. Like any businesses, always start small. Test the water before diving in. Since it’s a new product, check the response of your target market by introducing to a small group. Formula is not always perfect the first time. Don’t rush in to big campaigns.
If it works, it works! An effective advertising campaign will work immediately. You will notice sales inquiry or even actual sales immediately after you’ve sent out your postcard about your new product.
It either works, or it doesn’t. Don’t get in to the old sales pitch of waiting several months for results to translate. A great campaign can give you results within a few weeks. If you’ve been at it for a few months now, evaluate your strategy and come up with a new plan. Never get discouraged though. Just keep going. Eventually, you will find the perfect equation that will work for you.
Don’t advertise if your campaign cannot be measured. Track your advertising to gauge its success or failure. You need to come up with your own system of checking how your campaign is being received. It will provide you a picture of your campaign and product’s strengths and weaknesses.
Good advertising will not overcome a bad product. At the end of the day, it’s still your product that will convert calls into sales. No matter how good you have advertised it, if it does not meet the consumers’ needs, you might as well forget about it.
An effective advertising always stand outs. Start by offering the different, unique, special and better benefits of your product. You have to provide the incentive for your customers to make the actual purchase. An example is offering free shipping or a freebie of your new product.
Concentrate on your niche. Mass marketing is suicide and so is a shotgun approach. Define your target market. Formulate your core message base on who your customers are. Come up with ways on how you can better reach them. Focus. Don’t get tempted with the big numbers. Just like with your friends, you can’t please everybody.
David Ogilgy, a legend in advertising, said “never spend money on advertising which does not sell.” Now that you have these pointers, you can determine how you need to start your postcard advertising before you can proceed to online printing.
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