Test the water in the mobile phone network digital TV convergence wide exchange
Photo: Guangdong Mobile to promote testing of water in many areas Mobile Pay
2009 HC communication network, the network size of 108 million customers shopping, an increase of 45.9%, is the fastest growing user Electronic One of business applications. The time has truly arrived mobile payment, mobile wallet user card shopping, do not change the user's mobile terminal, only need to replace a mobile wallet dedicated RFID-SIM card (without having to change phone numbers), which will greatly improve the e-commerce Immediate payment status.
Present, the domestic e-commerce has a clear three major characteristics: First, the traditional high Internet penetration and mobile Internet applications is low; Second, the high security risk, credit low; Third, input and output is high and personnel less, only 17% of companies employ e-commerce professionals, 63% of the enterprises need to e-business talent, talent shortage in China is still a major obstacle to development of electronic commerce.
End, NPC China Mobile Xu Long, general manager of Guangdong recommended by "three to enhance" e-commerce platform to speed up the construction of "leveraging" the door to domestic demand.
Mobile e-commerce start "everywhere"
When you see a long long Long and other scenic spots ticket contingent scared, you have no interest in using the "mobile ticketing" mean?
Guangdong branch of China Mobile has officially launched the "Mobile Tickets" service, mobile phone users through Web or Wap way into Guangdong Mobile Mall, you can buy tickets for attractions. Guangdong Mobile users reply with two-dimensional code, you can point to scan for votes, the exchange attraction tickets.
Not only "cell phone ticket" has been extended to mobile e-commerce traffic, TV, shopping in convenience stores and many other aspects. In Guangzhou, the phone is the ticket to facilitate the emergence of a number of passengers, number of travelers using "brush mobile" access point into Guangzhou Metro King; in Jiangmen, Guangdong Mobile and Broadcasting Cooperation The "real-time digital TV mobile payment services", can be video on demand; Zhongshan in the country's first mobile phone based on USSD new way to pay vending machines, has become a "mobile phone stores", you can purchase drinks by phone, Food , Daily necessities, creating a new retail business model; "mobile movie ticket," so many fans can set movie tickets through mobile phones … …
Accelerate e-commerce platform, "Online and Offline to be hard"
National People's Congress, China Mobile, said Xu Long, General Manager of Guangdong, to accelerate e-commerce platform, the first is to strengthen the construction of enterprise information, online and offline to be hard. "Enterprise management approach to information and build the basic platform of information, but also meets international information exchange standard for e-commerce platform for China's national conditions, the establishment of the Chinese e-commerce standard." Xu Long said that China should learn from the advanced technology to promote e-commerce with China's own intellectual property and product development and application of technology to promote our national self-development of e-commerce industry.
"Second is to strengthen the building of network security, law must be strong in extrajudicial." Xu Long suggested that as soon as possible to develop e-commerce law and its implementing regulations, standard e-commerce operation process, maintenance of the legitimate rights and interests of the parties concerned. Meanwhile, we must increase investment in information security technology and research and development, e-commerce security technology is the basic strategy of the security system, development and improvement of cryptography, authentication techniques, access control technology and Firewall Technology to ensure the security of network information and online payment.
"To accelerate e-commerce platform, third is to strengthen the government security system, personnel need to make more money." Xu Long believes that e-commerce in China is still at the initial stage, in order to protect the health of the successful e-commerce development in China the establishment of a comprehensive integrated security system industry is necessary, particularly in personnel training, and proposed that a special high-end e-commerce support personnel funds in housing, child Education Medical care, provide more preferential policies. At the same time, can increase with the Hong Kong and Taiwan, foreign exchanges and cooperation in human resources, hiring and the introduction of high-level professionals. You look forward to cell phone remote control digital TV?
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