Threshold too low, the lack of standards for the industry overall status of worr
Cohabitation lack of low threshold
Standard
Worrying overall status of the kitchen industry
Market capacity of 35 billion yuan annually, an average of more than 35% of profits, huge profit margins, coupled with not appeared nation-wide
Brand
The whole kitchen industry attracts domestic and foreign brands and
Capital
To pour. According to senior market sources, the overall domestic kitchen or many so-called
Whole cupboard
Furniture factory from small business evolved.
Abuse, said the whole concept of fuzzy
Small furniture factory into a kitchen company, large all by Zaochu a kitchen furniture, please, on 12
Decoration
Master, plus a drawing for
Computer
, Put on a small plant-name bought several sets close to the so-called English import mark
Kitchen Appliances
Then carefully from the name of a beautiful ocean, and then euphemistically called Europe and the United States imported brand-name kitchen. Can say that the whole kitchen industry in addition to "talk", the friends lie on the left.
Insiders pointed out that the whole kitchen is
Kitchenware
, Electrical appliances, modern gas kitchen with Trinity. The end of a row of cabinets plus a row of hanging cabinet, the sink, stove, range hood is installed, it does not really mean a whole kitchen. Modern kitchen to the structure in accordance with the consumer's home kitchen, area and individual needs of family members, an overall configuration, the overall design, the overall package of construction and to provide relevant products, to refrigerators, dishwashers, disinfecting cabinet,
Washing machine
Such design placed in the kitchen, and cabinets together organically to form complete integration. It is a customized, non-standard personalized products. Enterprise only access to information, integration of resources, cost control, market
Strategy
, Human design, scientific management, after-sales service and so has reached an ideal state can be called a whole kitchen. At present, the "cabinet appliance integration" has basically become the industry's interpretation of the overall kitchen, and most of the overall brand kitchen cabinets just to produce simple, but
Kitchen appliances
To rely on others, this way in order to maintain high profits, can only use-name appliances, and this is bound to bring the design, installation, especially the great after-sale problems.
Lack standard threshold is too low
Data showed that in the next three years, the whole kitchen market space will reach 30 billion yuan more than that if the kitchen with a large number of ancillary electrical equipment, the next 10 years, its market space is expected to reach 100 000 000 000 element. With the domestic market, expanding the overall kitchen, the whole industry has become a large kitchen
Investment
Were eyeing the fat, in addition to the current cabinet manufacturing enterprises, has been home appliances,
Bathroom
, Building materials and other related industries company interbank expansion Sharu the industry.
As barriers to entry are too low, a few billion from the investment with the most advanced "digital factory" big brands that only a dozen people in the small workshop-type businesses to participate, together with the lack of relevant standards and industry Consumer lack of knowledge of the whole kitchen, causing the market quite a mixed bag. It is understood that, in recent years, just to "kitchen company" registered
Home
There are thousands of brands and home appliances brand, if coupled with
Real estate
Thousands of industry
Home improvement
Repair company, now playing the kitchen the whole business card even more numerous. Members of the village in Guangzhou, the second cross junction, a distance of less than 100 meters, the focus of the European School, European Code, Audes, Dino has a bright, nearly 20 foreign name brands. As the industry is still no national standard, making the product quality is difficult to distinguish the merits.
Brand to lead the industry
Haier
Major foray into the overall kitchen, the German household appliances giant
Siemens
Also to the whole kitchen appliances for the incision to reveal the full range of expansion of its appliance off. In addition, Taiwan Sakura kitchen appliances will also be important for future development. Panasonic, Electrolux and other multinational giants have a range hood in our construction projects, and ambitious claim, do the Chinese leader in kitchen appliances.
Professional kitchen while some domestic brands are not to be outdone: Shuaikang spend 200 million yuan, through the range hood, cooker and
Water heater
The whole kitchen four core products, determined to create a "kitchen appliances
Expert
"The new image;
Side too
Also announced the restructuring of its brand strategy; Vantage is a whole spend a billion dollars into the kitchen, and even
Tools
Does not escape. The entry of large home appliances brand, will undoubtedly increase the overall level of the kitchen industry, to promote the progress of the industry.
However, the market performance, the Chinese and foreign large home appliance brand kitchen appliances are only involved in the field, but did not really step into the kitchen area of the whole, the market has not fully formed layout. Therefore, a large kitchen appliance brand-led market development for some time yet. Industry expectations are strong, skilled, well-known branded influential participation of large enterprises
Competition
To lead the overall order of the kitchen market, and healthy development.
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