How are Traditional Marketing Methods Different From B2B Marketing?
When B2B marketing became a rage, the critics said B2B marketing dynamics could never be successful with traditional buyers. Buyers and suppliers who finalized deals over the phone for ages were initially found reluctant to B2B marketing modules. Soon, it was realized that in the changing times and with the technological advancements B2B marketing was here to stay.
B2B marketing that started off with the creation of websites for online transactions slowly evolved into marketplaces enabling all kinds of trading transactions. From releasing supplier tenders to shipment of final goods, b2b platforms became the ideal place to map growth of businesses.
Traditional marketing that was done via television and print medium in the past slowly but carefully moved on to the online medium. Businesses listed on a B2B marketplace under specific industry or geographic categories were checked by serious buyers under relevant useful categories only. The traffic from such marketplaces was thus streamlined and gave better chances of finding the right buyers for the products and services. This method of B2B marketing gave the service providers/ suppliers the ability to reach the right audience, something that was not visible in the traditional marketing methods.
Conventional forms of advertising on the internet allowed only paid advertising on some known websites. However, advertising on B2B marketplaces is relatively free or at least much cheaper. Low subscription fees and free space for advertising on the profile pages of B2B websites has become a popular marketing method for businesses, over the years.
B2B marketplaces have also allowed better relationships amongst buyers and suppliers. With the best price deals and the intermediation of the preeminent middlemen some conventional businesses opened up to newer businesses establishing some fresh cordial relationships.
Where traditionally, buyers and suppliers had only single conventional choice to close requirements, B2B marketplaces enabled greater choice to close in on deals. Auctions and online bidding systems in such marketplaces let a business find the perfect type of product/ service at the best prices and suitable relative terms.
The social media dialogue is something unique to B2B form of marketing. Be it any other form of marketing, none allows direct expression. Good B2B marketplaces have discussion forums, blogs and chat options that permit buyers and sellers to weigh product/ service propositions better than any other traditional medium. Voicing ones opinion, and showcasing knowledge and expertise in one’s industry draws attention from potential buyers and helps close in on deals. This was rather unimaginable with the traditional marketing formats.
Also the chances to find potential buyers is more in the B2B marketing format since the business get much desired treatment when compared to the single form treatment of words in print or audio-video in TV.
To keep up with the changing times, it is essential that marketing methods change their business environments. Traditional advertising arguably, had its own set of advantages but there is no doubt that the current trend of B2B marketing is far more likeable to promote businesses effectively.
free b2b marketplace online is a platform for getting thousands of business and other requered thing for any busienss also a great Social Media platfrom for business.
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