Affordable Search Engine Optimisation For Small Business
Getting a way for your small business to rank in the top pages of the popular the search engines is vital for driving customers to your business. That’s because the internet is one place where a local business can compete on an equal footing with a multi-national company.
However with the resources being used by big companies to promote their websites and online stores for search engine optimisation, how is a small business supposed to compete? The answer isn’t as difficult as many experts may have you believe.
There are a number of effective tactics that you can use right now to grow your online business and Seo can help you do that. Like any other part of your business you will need a plan or strategy. Remember if you fail to plan you plan to fail. The first step in this strategy is to be very specific about your niche and its main benefits. Whatever type of company that you run, your first priority is to optimize the content of your website to best fit that niche. This is typically called on-site search engine optimisation. Unless your online business reflects your niche and main benefits it will be competing with every other company of its type that happens to have a similar online business. In the online world, the more specific your business offering the easier it is to stand out.
Certainly any onsite Seo that you undertake will make your online business more visible. In some less competitive categories it may even push it close to the money pages of the search engines. The money pages are the first twenty positions, or the top two pages. These pages generate 98% of all inquiries from search engines and are an essential place to be if you are serious about competing on a global stage. However it is unlikely, because for that you need off-site search engine optimisation.
Off-site Seo is the practice of gaining links from other online businesss back to your own. Each of these links is counted by the search engines as a vote of confidence for your online business. Although there are many aspects to this, basically the more quality votes you have the higher up the rankings your site will appear. Without off-site search engine optimisation, your business will simply be swamped by all of the other online businesses fighting for the top twenty slots. That’s because this aspect of Seo accounts for about 70% of the weighting given in the search engines rankings.
For any small enterprise, time is precious and money is tight. But having your online business optimized for off-site Seo is the most cost-effective way to gain new prospects for your enterprise. A highly ranked website that relays your key benefits will not only bring you new business, however will show that you’re professional and easy to get a hold of when the time comes for people to buy from you.
Now, if you were a big company you may to hire a consultant for $2,000 to $15,000 a month to promote your online business. However you are not in that position, yet this is what you are up against. The option that most smart business people use to cut costs dramatically and save money is to use an search engine optimisation expert who works on a payment by results basis.
By using an expert who works on a no-win, no-fee basis you can effectively compete with the companies who are spending thousands to do exactly the same thing i.e. get you into the money pages of the major search engines. And the best part of it is that there is no risk on your part. If doesn’t work out then you haven’t spent thousands finding that out. Yet if it does work you’ll only be paying for the rankings you get, and the mountain of potential customers that will bring to your online business.
Could your website use a risk free, affordable seo services? Jim Brackin is a director of Extra Sensory Perception, who’s SEO division, ESP SEO provide ‘no win, no fee’ seo service in sussex specially designed to generate more website traffic for small and medium sized business. A free booklet to help site optimisation called ‘The Little Book of SEO Secrets’ is also available as a PDF download from espconsultancy.co.uk/seo.
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