"Foreign brand" is to accelerate the indigenization of Chinese thinkin
Latest released the "fourth quarter of 2005
Brand
Monitoring Report, "in the past year
TNC
Continued expansion in the domestic market forces the same time, "
Foreign brands
"Rapidly eroded and occupation of the Chinese consumer's brain." Chinese foreign brands is thought to accelerate
Localization
Process. "Report of the developers," Chinese famous brand "brand Universal Monitoring Centre, said Gu.
Annual CCTV
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"Standard King" is the best evidence of the battle. This year,
Procter & Gamble
Reelected to 394 million CCTV "Standard King", but in its wake, Unilever, Colgate, KFC and
McDonald's
And many other foreign brands have become
CCTV tender
Will seat guests. Because of these global giants to take part, CCTV advertising bidding was seen as China's economy following the vane, barometer, the more by the media as "brand
Olympics
Will "." Report, "the rage, Switzerland
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Swatch, announced in November last year, its first brand ambassador in China — popular in China "
Super Girl
"Champion Li Yuchun, this is the first ever Asian Swatch ambassador.
TV
Changes in the market, but also for the local brand of marginalized people pinched to sweat. Late last year, in
Price war
The "initiator" domestic appliance brands
Changhong
That completely abandon the price war, while Japan has disdain price war
Sony
Suddenly announced selling its 5
Liquid crystal
TV slashed prices, and directly stimulate a group of Japanese high-end color TV brands join the ranks of lower prices.
Brand Marketing
Expert
Universal Gu said Changhong launched ten years ago, the magnificent price war in one fell swoop eaten a lot of foreign brands has occupied the mainstream of the market; a decade later, the relative lack of core technology, its inadequacies Changhong want to give up fighting a price war resort to brand value , but with cutting-edge technology, the brand did not return to high-end foreign brands to chance. "When the price of a symbol of Chinese thinking knife was lifted when the others, Changhong, I am afraid they will be eating are not only market share, also including brand vitality."
At the same time,
Chinese brand
The "internationalization" process is still uncertain.
Association
Replace the performance quite satisfactory for the stability of morale of the "transitional period
CEO
"This at least shows the ability of Lenovo's decision-making self-judgments, however, the prospects of its brand extension needs to wait and see. And
TCL
Group were less lucky, the poor management under the pressure of the unit of TCL International Electrical Company Limited and TCL Building Technology Electrical overall transfer to the Legrand Group of France, "good riddance", which is the industry described as "like a ton output capacity Rebate "move.
National Bureau of Economic Monitoring Center Dr. Zhang Zhongliang that multinational companies to accelerate the brand of "localization" is the inevitable trend, similar to the "price war, hit channel" to "Kung Fu" has been ineffective, because the foreign brands have learned very quickly the. Moreover, the multinational brand strategy at every step of the "trench warfare", if the market
Competition
The anxious state, his stamina will be shown.
Gu Universal, said: "If the international aspects of Chinese brands still lag behind multinational companies forgiven, then the recent pro-foreign brands in the localization and marketing of often lead our in-depth reflection on the merits, and if the use of local culture can not go beyond others, we hope to create a high-end brand values and from where to get support for it? "
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