Appliance store promotion ?? consumers should strengthen supervision
Spring Festival approaching, appliance stores increasingly intense promotional activity carried out together. However, unlike in previous years, this year
(2007)
The store promotional activities will be subject to "conduct retail promotions
Management
Measures "(" Measures ") specification. But the reporters found that "measures" introduced although there 3 months of the time, stores with promotions
Consumption
Those who do still occur. The reporter has learned that the relevant departments will soon strengthen market supervision.
According to "Worker's Daily" reported on Dec. 31, 2006, Ms. Wang consumers Xinmi City to see a home appliance store, published in the media
Advertisement
That a certain brand during New Year's Day
Air conditioning
For promotion, sells for 998 yuan. Ms. Wang came to the morning of January 1 store air-conditioning have been sold when he was told the staff that this is only a special air-conditioning. But the ads did not have instructions.
In addition, the Ningbo Municipal Price Bureau recently released statistics of complaints that standard virtual appliance store price is still the hot spots of consumer complaints.
Appliance store in Beijing's recent promotions behavior was related to the investigation. In an appliance store in the entrance covered with promotional price tag on the "magic price", "straight down", "× × cash back" in the words really attractive. But the reporters found that the price tag were not marked on the original cost of goods, lower prices and other reasons, but mostly use simple language describes the characteristics of the product. In the Marketplace, a brand 47-inch
LCD TV
Promotional price tag with the words "back to 7,000 yuan in cash," "magic price point of 19,900 yuan," the reporter asked promoters End cash back equivalent to 12,900 yuan is not, and promoters said: "like this, how many sets I To how many. "After the explanation that this station
TV
The original price was 26,900 yuan, is now back to complete the cash price. Another brand TV promoters are told reporters, in fact, not all products are to participate in the promotion, but the store require manufacturers to have marked the holiday sales period, "magic price" and other words, some products simply did not drop the price of some marked the original price of the product, then the original price may not actually exist or the highest price in history. He also told the reporter, and now super-cheap special machines are used "shocking pumping number" in the form of sales, but in 5 million probability of winning than the lower, because even the largest A-level store also has three two.
Another 30 minutes, according to CCTV News reported, although the draw is really a variety of site operation, but the internal staff will be dressed as customers will put their lottery tickets attached to box, but in fact have been dealing with the lottery, being stuck Draw box walls, so as to ensure ballot are internal people.
Business
Ministry Assistant Minister Huang Hai said that the retailer does not regulate marketing issues, consumer prices to reflect the most strongly is fraud. "Measures" this clearly states: retailers to carry out promotional activities should be clearly the price, price tag price range, price are true, clear, and goods signed on the position
Logo
Eye-catching. No increase in the price of goods sold outside, shall not charge any fees were not expressed, may not use false or misleading original price discount or price means the form of deception to induce consumers to purchase goods. "Measures" were not also receive any explicit regulatory costs, must not use false or misleading original price discount or price means the form of deception to induce consumers to purchase goods. "Approach" also requires retailers to launch discount, price reduction, special promotions, discounts should be truthful description, price cuts, special causes, duration, and clearly marked original products, does not indicate the original false original or labeled, as price-gouging.
Implementation of new regulations have been
promotion more than three months, non-standard appliance store promotions such repeated prohibitions? Experts believe that because of new regulations is just a marketing executive regulations,
Law
Lower status, if disputes arise, consumers still based on "contract law", "Anti-Unfair Competition Law" and other laws and regulations to protect themselves. At the same time, create a pure, honest retail market conditions, several times on investigating a number of departments alone is not sufficient, also need the relevant law-enforcement departments and the general consumers work together with mutual coordination, can really implement the new regulations to promote, but these "measures" which are in principle provides that the lack of practice operable.
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