A cost of 800 million the first five-star flagship store GOME birth – the countr
2007 6 stationed in Beijing Road, Guangzhou, China the United States means that the core business district built the "big shop high-end" of the dream has been further clear strategy to build the core business district high ground is also firmly in her hands, Gome Guangzhou hegemony can not be more solid regret. The move shocked the industry, consumers happy.
Recently, the Chinese appliance giant Gome chain of high-profile announcement, Beijing Road, Guangzhou, China's first five-star U.S. home appliance stores, launched a comprehensive international 5S management system, pre heavily invested 800 million yuan, stationed in Beijing Road, Hong Kong City, business side up 8000 square meters. Cluster General Manager, Guangzhou, China said the United States, Beijing Road, a five-star appliance store sales will reach 500 million yuan, and threatened to re-create new industry high.
Stationed in Beijing Road, "a large shop high-end" of policy uncertainty
2007 year, the State accumulated in the U.S. five years with strong market power, to re-adjust the channel strategy and tactics. In the "size advantage, full occupation of the core business district, the city seized the strategic high ground" under the new guidelines, the United States in Beijing Road, Guangzhou, China to find a gold base, smooth stationed in Beijing Road, the traditional core business district.
GOME Mall in Beijing Beijing Road Pedestrian Street in the center of business area of more than 8000 square meters, accounting for constant commercial city of the sea two, three, four, initial investment of about 800 million yuan based operations, updated the area of domestic same store single-store operation of the latest records. Gome stores in Hong Kong, Guangzhou City, the country channel implementation of the strategy the United States in 2007 "big store strategy," the further deepening of the market with the success of Victoria store operations, more determined and consistent commitment to the implementation of the United States Guangzhou, China "big shop high-end" of the implementation of the policy .
Beijing Road, Guangzhou Urban Construction
is the beginning of the location, the history has been the most prosperous commercial distributing center, Guangzhou, Beijing Road is the shops today, the most intensive and most concentrated flow, the highest gold content of gold circle. Million trips per day and traffic, bringing together top business stopping here and abroad, making the atmosphere thicker Beijing Road business, higher grade, variety is more complete, more comprehensive facilities.
Thus, States United States built a large shop in the heart of business district strategy has Guangzhou appliance retail outlets to control the high ground firmly in their hands. This indicated that the Guangzhou Gome appliance retail dominance further consolidated, home appliances chain in the South the right to speak has been further strengthened in order to fully illustrate the scale of operation Gome appliance retail revolution triggered a deep level into the stage of development.
5S management system, establish a new standard appliance stores
Yesterday (June 3, 2007), came to the country's US-Beijing Road Shopping Mall, Shopping Centre renovation project is under tension in progress. It is disclosed that the U.S. side is working with the appliance manufacturer promotion in full swing on the opening of talks. "This is a built in accordance with international standards of 5S model shop, is also set to purchase, entertainment and enjoyment of life experience in one type appliance stores." Cluster General Manager, Guangzhou China, said the United States.
According to reports, the current leading position in the Guangzhou market share of Gome, intentionally caused the Hong Kong City store to play the first five-star domestic appliance stores. To highlight the distinctive five-star appliance stores and high-grade, the entire store in business management, the introduction of international 5S management system, including: order (SEIRI), consolidation (SEITON), cleaning (SEISO), clean (SEIKETSU), literacy ( SHITSUKE) five projects, through the standard appliance stores, now objects to create a clear work environment, training store employees good working habits, their ultimate goal is to improve the quality of staff. Reach the best products salesman; strengthening corporate system; establish a standardized system; establish a safe working environment.
Arranged to import the entire store in the country imported U.S. & VI system, stores the service desk, cashier, Showcase and other public facilities are built to the highest specifications. Throughout the renovation process, the store's lighting design reflects the effective illumination rate, maximum power saving; showcase each brand on the market today are using the best construction materials; set up an independent exhibition hall and large lounge brand; the kinds of fire fighting equipment, exit signs visible and clear; reduce inside the column, the effective floor area ratio by supermarkets.
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