Cut into the automotive market, home appliance giant, could make a difference?
In recent years,
Auto market
Can be said to be the wind of water, the raucous atmosphere of "your Changba, I debut" trend. Not long ago, 10 close to the United States of LOGO's
New car
Market, let people see the car market once again "new scenery." Profits are to blame, the phrase used to describe the past few years have turned into the automotive market, the industry giant, the point is not an exaggeration. "Xi Xi are all benefits to the world, the world Rangrang are all benefits to the" home appliance giant not only do not eat cat fishy, so the appliance giant cut into the car market is
Capital
Seeks profit of manifestation.
In fact, the home appliance giant, cut into the car market is not a new thing, even so, said the only catch is that the United States home appliance market, the last train to enter the car. Chunlan, the new flight,
Oaks
,
Konka
,
Skyworth
,
TCL
,
Haier
, Shinco, Amoi, without exception, involved in the auto market. Even if some of the communications industry giants stand the loneliness, roll up sleeves to the automotive market has been deployed. So, the automotive market can accommodate so many fish? Cut into the automotive market, home appliance giant, could make a difference? This author was thinking.
Home appliance giant, cut into the automotive market practices and entry points can be described as different. The current automotive market home appliance giant, cut into roughly divided into the following categories
Use of technology related industries and capital accumulation, cut into special vehicles vehicle market
Vehicle cut into the household electrical appliance enterprises based in the model selection, and adhere to special road cars. Chunlan represented by consumer electronics giant is typical of vehicle into the market. Chunlan Group is
Motorcycle
Into the automotive market. Chunlan Group is involved domestic appliance giant pioneer car market, but also into the car market winner. Chunlan Group in 1994 into the motorcycle industry, established in 1997 in Nanjing Chunlan Motors, entered the auto industry. Chunlan car put into production in 2001. Relative to the current auto market environment, Chunlan into the automotive industry,
Competition
Is far from fierce today, and today almost all the auto giants are eyeing the Chinese market, compared with the entry of the U.S. automotive industry, will inevitably cause for concern. Chunlan in the choice of entering the automotive market, the original plan was to enter the car market, but an objective analysis of the market environment and its resources, the determination to give up car market, turn to cut into the special vehicle market. This change in market segments makes the resources of a special model Chunlan the driving force. Chunlan truck to squeeze into the car in a few short years the forefront of the industry as home appliance industry dark horse came out of the car.
Chunlan car cut into the auto market behind the success is the accurate market positioning and effective integration of resources and product technology innovation. Appliance industry is a mature industry, the profit rate is relatively low compound relying on economies of scale for competitive advantage. Automotive industry is a capital, technology, knowledge-intensive industries. Chunlan Group's strategy of advancing into the related industries in 1994, the motorcycle industry, motorcycle industry in the completion of the technical and market training, and accumulated the necessary skills and experience. March 2001, Chunlan truck put into mass production, the same year in October, Nanjing Chunlan Auto Manufacturing Co., Ltd. of medium-sized cargo
Auto production and sales
Out
FAW
, Dongfeng, the ranks of domestic third. Chunlan product innovation in a bright spot, the luxury cars of trucks. The product design is an important breakthrough in truck design has also become a major highlight of Chunlan car. Chunlan in the automotive market, as that cut into the car giant home appliance market is perfectly capable of achieving success.
New group is the vehicle flying into the market for another home appliance giant. The new flight options on the car group, relying on years of refrigerators, refrigeration technology accumulation, select the special refrigerated trucks. And Chunlan difference is that the new acquisition of automobile manufacturers do not fly group behavior.
Oaks Group is a consumer electronics giant cut into the failure of representatives of the automotive market. February 2004 Oaks high-profile into the car market, March 23, 2005 announced all out. Oakes has completed a cycle of cars, and formed a high-profile "Ox" car phenomenon.
In 2002, along with the Chinese auto market blowout type of development, with unprecedented enthusiasm for private capital into the automobile manufacturing industry. Had already entered or are preparing to enter the automotive industry home appliances enterprises in Jiangsu Chunlan, Ningbo Bird, Henan fly, Ningbo Oaks, Xi'an dozens of well-known companies such as BYD, some of them have been models come out, Some are still under active planning. The group cut into the U.S. automotive market, it is in this context chosen bus product in a manner into the same portfolio through acquisitions. The ambitious year to enter the automotive market has become the home appliance giant Oaks miscues example.
I am Mp3 Player Manufacturers writer, reports some information about coagulation analyzers , bosch angle grinders.
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