Ed Hardy Shocked People on the CHIC
Various world famous clothes brands came to CHIC this year, including Ed Hardy. However, Ed Hardy in the fashionable pavilion sticked people’s eyes and became the focus of this CHIC.
Although the exhibition stand of Ed Hardy had highly visual wallop, Ed Hardy clothes attracted more people.
Ed Hardy clothes mixed retro punk art with classic tattoo art. The classic patterns of these clothes were skull, devil, dagger and other Japanese patterns, such as carp, dragon and tiger. These patterns attracted people’s eyes. In addition, the patterns were very cool and the use of color was very brave while the lines were the harmony of bold and fine. The whole product was full of decadent and dissipated feelings. The most popular products were the clothes with classic skulls. Make the difference is the theme of Ed Hardy. The bold products were very different from other cute or fresh or steady. This was the reason why Ed Hardy was so welcomed.
This time, Ed Hardy mainly launched three series, which were punk, camouflage and jeans. These three were the most popular series in USA and Ed Hardy hoped that China would love these three series as well. Among these three series, Ed Hardy Jeans was the champion of popularity. The durable and common jeans used the technique of embroidery, washing, splash-ink and so on to create brilliant, magnificent and decadent atmosphere and this was Ed Hardy’s unique style that made it distinctive. Luckily, this style coincided with modern young people’s spirit pursuit, that was advocating self, showing off personalities and pursuing freedom. During the CHIC, the Ed Hardy’s exhibition stand was the one that had most audience. It seemed that Chinese people loved Ed Hardy as well.