Traditional mobile phone shop by appliance giant impact
Recently, the country finally started the integration of the U.S. chain's first shot phone. It is understood that Gome has been completed Shaanxi CellStar Telecommunications acquisition of 22 stores, the acquisition involves capital 50 million ~ 80 million yuan.
This year, domestic mobile phone channels to speed up the integration between business, acquisition of Shanghai Association for ICT Di Heng phone chain stores in Beijing and all, but the United States this year, according to state plans, the end of 2007, will be established in major cities 100 cell phone stores to achieve sales of 19.8 billion yuan. According to relevant statistics, China's mobile phone market in 2007 was about 150 million total increment above market amounted to 150 billion yuan and over, the U.S. sales target that is accounting for more than 10% of market capacity. States United States made it clear that the appliance stores and mobile phone chain through two sales channels to mobile phones, to seize market share.
Distribution Issues following a single volume of 1000 units by the impact of big stores
Appliance giant through the acquisition of small stores and mobile phone brand stores foray into the phone market, market consolidation is inevitable, but there is no single operating characteristics of the mobile phone shop in the most easily squeezed out. Although there is the impact of regional brand stores, but not significant.
With Gome "digital shop" and store the layout of mobile phone sales in the country, some regional stores in the shuffle is inevitable. August 24, Gome Group headquarters communication business center in Chengdu, said Deputy Director Wang Aijun, "on a nationwide speaking, Chengdu was the last high concentration of sales in the city of Mobile, a year ago, South Pacific liter concentration of cell phone sales up 85% With the strengthening of the major distribution chains, the share of South Pacific rise has declined to 65%, but this figure is quite high, hundreds of shops concentrated in the South Pacific rise, raising the rent and other direct operating costs, which is our opportunity. "
Can see the "big stores (flagship store) + store (3C digital stores)" model is becoming a country the United States, the two major home appliance chain Suning a trend, a large shop with large-scale effect, store the flexibility, the two constitute a complementary advantages.
In the current mobile phone market in Chengdu, more than 60% market share distribution concentrated in urban areas, less than 20% share of the Gome and Suning stores and other comprehensive control, while 20% dispersed in the suburban counties. In the urban distribution market, and nearly 70% market share to establish communication Xunjie Group and Thailand, Hua Hui communications professional divide up the mobile phone chain stores. However, store sales of the rapid rise of mobile phone giant, menacing, its low price policy on the business category in its vicinity close to the small and medium businesses is undoubtedly a heavy blow.
The face of the country the impact of the U.S. model, Sichuan Hua Hui communications section head of the retail chain Roman told reporters: "This single-volume store phone Distribution Issues in 1000 under the impact of small-store relatively large, its such a chain of brand stores Although influential, but by the impact of limited. "
"Those who rent in the South Pacific rose a counter selling cell phone, no operating characteristics of the mobile phone store easily squeezed out." Who has long worked hard in the Beijing Zhongguancun IT veteran who also told reporters that analysis.
In fact, in southwest China's largest mobile phone distribution center Taisheng South, almost every day performing a pavement close the transfer of a scene, there is no competition to the professional advantages and capital strength of the small cell phone store in difficult to maintain.
The more professional the better way
For mobile specialty store for the more professional the better way to do the same time, can not take-home appliance giant, the mobile phone market, the pricing and coverage will be a lot of loopholes. Insiders pointed out that home appliance giant to do so also on the capital market considerations.
Was responsible for long-term mobile phone marketing in the Zhongguancun IT told reporters that the U.S. should see the state takes all the stores can not share, because in this industry chain, small chains small boat U-turn mobile phones, but also space.
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as plastic coil supplies , binder resin.
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