How To Approach Creating Your Own Authority Site
Whether or not you have any desire to build an authority website/blog, it will serve you well in many respects if you do. We are talking about a special kind of web property that can take its place and receive certain accolades within any niche. This is a long-term strategy that represents more of an investment in many ways. There is a lot of careful planning and thought that is inherent with an authority site.
You will need to know how to make things happen and get the ball rolling in your favor. You cannot stand around just hoping people will link to you. So there will be no sitting back and ‘build it and they will come’ mentality; that is no good at all. Just make a simple commitment to yourself and your business that you will create momentum and never let it stop. Be sure you know about the best way to structure your internal linking for maximum SEO benefit. Doing this will allow your readers to gain more, by consuming more information on your site, and at the same time it will help you get high search engine rankings because most of the search engines highly value sites that have strong internal links. You will also increase the chances that people will want to return to your site.
Another excellent idea is to get your site listed in appropriate web directories. You will certainly gain something from the cumulative effect of all those listings. Which directory you choose is up to you, but it would be good to include some from within your particular market. This is really just standard stuff for SEO purposes as well as traffic and recognition. If you want to become an authority site, what better way to get a positive vote or a green signal than getting a backlink from another authority site? Consider being bold and making your presence known within your particular market. There is nothing wrong with introducing yourself, and then let them know you will also be an authority site in the same market. There is no harm in trying to ask them if they would not mind backlinking to your site. You will find that this is a numbers game, so just keep trying. You really have to commit yourself to doing this because it is a long-term project.
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