Changhong Zhao Yong: from fire captain to the capitalists – Changhong, Zhao Yong
Believe in "less talk, more work" Zhao Yong has remained low visibility, but as time went on, he faced the media less and less.
7 interview late last month to Changhong, Sichuan Daily Encounters counterparts. It is said the senior year for writing Changhong and famous. But now he is complaining about did not see Zhao Yong, chairman of the board.
Zhao Yong went to Tibet, this time to participate in internal sales meetings, I was the second time, "come away empty-handed."
Believe in "less talk and more work" Zhao Yong has remained low visibility, but as time went on, he increasingly less to the media. Changhong person to change because of his role changes.
2004 when he took office, Zhao Yong, more like a "fire team leader", in addition to sales in all city high officials and front-line sales channels to placate business, he also needs the help of the media proclaim their own reform framework.
Year "11" golden weeks, took office just three months to the Beijing Central Television Tower, Zhao Yong, medium and large stores in command start "Red October storm." It is said that move is to appease the panic of the channels, the declaration of Changhong also "alive."
Second year, Zhao Yong invite several major media discussion, which I was privileged to sit out. He proclaimed to the outside world and the industrial structure reform of Changhong, the concept of organizational processes, and determination to lead the comeback of Changhong.
In organizational processes, the Changhong change "authoritarian" to "decentralization", to change the composition of each subsidiary business units have independent production and distribution rights of the procurement, financial independent accounting, self-financing. It is said that the reform process from the pursuit of sales volume for Changhong into profit.
In the industrial structure, Changhong gradually change color TV "locomotive" mode, go hand in hand into multiple business units, "battleship" mode. Changhong then use a two-year industry adjustment, quick access to IT, mobile phones, refrigerators and other industries, pattern of initial construction of the 3C industry.
Can be said that the reform of Changhong Zhao Yong is the beginning of the planners, is the actual perpetrators. It is said that in 2004 he personally led the development of new flat-panel TV. Now, Changhong inside, he was more like "capitalist"?? Leveraging the capital strength of the industrial development expert.
In fact, early in 2005 about his two "efficiency": operational efficiency and capital efficiency. Changhong year is the most abundant cash flow, debt and cash flow rate of the lowest rates of the lowest household electrical appliance enterprises.
2004 of the joint venture set up after Changhong Zarva, Changhong breath Changhong set up information, the National Rainbow Communications and a number of subsidiaries, all of its operating practices are Changhong investment, employ industry excellence, and by taking equity incentive to embrace people. Changhong Zarva Zhu Jianqiu so, Changhong Wu Shenggang such information, the National Rainbow Communications Wan Jianming, also the case. Subsequently, Changhong Gu Chujun event is acquisition of Meiling by shares, holding this rank third in the domestic refrigerator production company.
This year, Changhong directed additional 400 million shares, raising about 25 billion to acquire 75% stake in the company Sterope. This is the first time since 1998, Changhong refinancing function recovery.
It is reported that Changhong next main task is to revitalize the stock of assets, including real estate development and its spin-off subsidiaries.
Currently holds 700 acres of Changhong land can be developed, the next 3 to 4 years will bring one billion yuan profit. The network of subsidiary companies such as Changhong, likely to be stripped listed.
If the far-sighted, Changhong Hong Europe plasma operation of the project will also be an important capital project. This domestic production of only one plasma-screen project, currently Changhong Group, Sichuan Changhong and the World Jishuang Hong tripartite investment, including the World Jishuang Hong Changhong Group and Rainbow for the Electronics Group joint venture. This production line is expected to put into operation next year.
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