Home appliances brand consumer satisfaction research conference to be held – App
By the
Gome
HC D & B joint research carried out jointly the "2009 China
Home Appliances
Industry Forum consumer satisfaction "and the" 2009 Customer Satisfaction Survey appliance brand results conference "will be held July 16, 2009 in Beijing Beijing Great Instrument
Hotels
Held, as the use of home appliances in China in 2009 and after satisfaction of the most authoritative and most impartial research project has been all over, to enter into the final report writing and conference preparation stage.
2009 annual household appliances brand consumer satisfaction research results conference so far has been successfully held twice, with Gome customers
Service
Center the authority of the user data, HC D & B 17 years research industry experience and authority of the voice, the event has become a popular home appliance in the field of concern to the annual event. Home Appliances
Sell
Strict and impartial third-party research data releases, as consumers purchase home appliances a frame of reference, but can also urge the appliance manufacturers have always put the interests of consumers first place; for appliance manufacturers to understand the research results have become annual home appliances sale satisfaction standards and reference, as a channel to understand the consumer's wishes.
HC D & B Joint Research
Gome two previous successful experience in drawing, based on over a period of 3 months, 6 large areas of the country in 22 cities of more than 24,000 samples of a comprehensive research, research will focus on content in
Flat-panel television
, Refrigerators, washing machines, air conditioners, range hood and gas stove six product categories, each category 8-10 months before the mainstream brands and their best-selling models in each brand, to user satisfaction, service satisfaction, two aspects customer satisfaction research. Research to determine the brand to end retail sales index, based on research over the years under the National Appliance HC D & B terminal retail monitoring results, and Gome year 2007-2008 sales database in different categories General Statistics ranked the top ten brands accounted for . Early in the research implementation, HC D & B research is exploratory factor analysis to establish satisfaction research model, and the test sample after the visit, satisfaction with the model through rigorous testing the overall reliability and validity testing, the final set satisfaction research model, thereby ensuring the results of this research objective and scientific. Believe that, after careful pre-and post-research expert statistical analysis, research findings will give appliance manufacturers and consumers a satisfactory answer.
Current annual household appliances brand consumer satisfaction research results conference launched the first award ceremony for the home appliance maker, hopes this recognition ceremony service for the industry's leading appliance manufacturers to protect the honor and confidence, but also for household appliances purchasing decision makers electrical use and sale tips and make Chibidaigou consumers to understand from a professional point of view which is more secure and durable appliances. By then, the "2009 Customer Satisfaction appliance brand" will reveal the final result.
The "2009 China's home appliance industry, customer satisfaction Summit" will be invited to China Association for Quality in China
Consumers Association
China's Consumer Electronics Association, the National Information Center Information Resources Development Department's leadership, household appliances manufacturers, industry experts attended the conference and make a keynote speech; authoritative experts, manufacturers representatives gathered around the use of home appliances and service satisfaction, in-depth topics analysis and discussion, providing
Financial
Crisis decision-making based on the market, but also from the consumer point of view a deeper mining of household brand satisfaction improvements. Gome customer service center will also publish this, "2008-2009 appliance brand customer satisfaction white paper" for the home appliance manufacturers and consumer satisfaction assurance.
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