The future of home appliance manufacturers new pattern of relationship: the supp
Not long ago,
Country United States
And
Haier
Signed a value of up to 6 billion
Sell
Large orders. Mutual commitment to each other to open up supply and end sections, and many other aspects of the "green channel." Accordingly, insiders that Gome and Haier of the
Strategy
Agreement may become the future home appliance manufacturer, a new mode of relationship: vendor
Dealers
Common
Integrate
Value chain has initial signs.
New business culture: company benefits
This new vendor relationship
then the elements of what model? The answer is simple. Provide a good
Client
Experiential value and satisfaction to constitute
Customer Loyalty
Degree of the core. With economic development, customers will seek a particular interest, value, satisfaction and experience and so on. Price is only one of these factors only. So, I think that the United States and the current state of Haier,
Suning
And
Sony
Cooperation, if only scramble the industry's "hegemonic discourse", then, remained far from a new vendor relationship.
Win-win nature of a consensus-based partnership: cooperation in a more
Competition
Run, bring greater benefits to both sides. Win-win relationship of cooperation as a trend, it seems likely to become the normal vendor relations: a competitive interaction between firms, their behavior borders become increasingly clear as the other two sides in their respective fields to provide cross-functional is no longer the intervention, while is a professional support; mutual exchange of information more frequently, so their decision-making system based on more and more involved in the other; the value of the consumer as their common focus, and together into their respective strategy
Planning
In.
Fierce competition led to a new pattern of relationships
Either in the value chain manufacturer, or living in downstream value chain, vendors, there is the competitiveness in the market are determined by three kinds of capacity, that is, the ability to create the market and found that the capacity of the market and control costs ability, the ability to control costs in a competitive market under the context of interaction, the performance of the market capacity of resource integration.
For manufacturers, the ability to create markets for new technology, the performance of the invention, for the business concerned, the performance of the commercialization of new technologies to promote, as soon as possible and as much as possible to get new technology
Monopoly
Profits, manufacturers are always shown in the technical promotion more than the business interest and enthusiasm. Businesses are more inclined to past experience to find markets, new technologies to market and extension of responsibility more so with the manufacturers. This difference between the behavior of firms can be motivated to some extent explain why the market, the manufacturers for the market to determine the ability of high-end products larger, more in control of the business market for low-end product control. However, increased competition and technological development to improve the speed, so that the market structure towards a more complex direction. If manufacturers are not familiar with consumer spending patterns, do not understand the business as a key intermediary role, even with new technologies and new products, its marketing costs would be extremely expensive, and imitated by competitors, it eventually may lose competitive advantage; If you are not familiar with the technology, business trends, consumer trends do not understand the future product may result in the loss of a large number of high-end consumers, while the loss of high-end consumers mean the loss of profits, loss of profits will lose their competitiveness. In this context, the relationship between firms is no longer a simple sense of the value chain upstream and downstream relationship, but is no longer simple functions of the division of labor and cooperation, but each other to share their information and knowledge, through professional handling of the information through the integration of both resources and knowledge to form their own competitiveness, Su Ning co-operation with Sony illustrates this point.
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