Approval system the elimination of domestic home appliance chain mobile clever r
2007 10 months
Phone license
Approved the abolition of the system shook the domestic mobile phone market, had the market on the mobile phone market is full return to the nature of competition in the market, competition has become increasingly heated. This major reshuffle in order to seize the initiative to seize more market share, major mobile phone companies and the channels one after another. China's chain retail giants??
Suning
Electrical
Also recently announced a high profile in the November 16 launch of mobile phone section, main character, entertainment, the mobile phone market share in this great wave of restructuring of the mean wind direction in the lead.
Mobile phone market approval system abolished major reshuffle
This year, Oct. 12, the State Council announced the cancellation of the implementation by the State Development and Reform Commission's "national special provisions
Mobile
Communication systems and terminals and other production projects approved ", which means that the formal operation of the past three years, mobile phone production approval system will be formally abolished.
Industry believes that the mobile license approved the abolition of the system will make the movement for civil market
Communication
Terminal?? Mobile phone market led to a new round of reshuffling and restructuring troubled domestic mobile phone market for many years "black phones" will be a large area of delisting, some rely on letting the "mobile phone license" profitable enterprises will come to an end a good day. At this point parallel with the mainstream mobile handset price difference between the price different will be the changing nature of the phenomenon.
Phone prices will be uniform standards for China
Home Appliances
Retail chain enterprises in the mobile field advantage in. In the guaranteed price advantages, these companies will be more downstream channels to shift the nature of marketing:
Service
, Personalized, differentiated marketing. As the giant electronics retail chain Suning, has recently announced the launch of high-profile mobile phone section, adjust the marketing strategy of implantation of entertainment, personal factors, and explore new ideas for mobile marketing.
Separated from love of entertainment, mobile marketing, Suning
Unlike
mobile products beginning since he appeared at the same time as a communications tool for recognition of a kind of individuality and fashion. Progress, in terms of appearance, form or function, cell phones are as a person's physical and chemical content of the emergence of mobile entertainment, has
Network
Spread
Life
Each gap.
Consumption
In the purchase of mobile phones when more is to consider the characteristics, temperament, style.
As mobile phones rapidly in recent years in the electronics retail chain?? Suning Appliance seems to quickly realize this phenomenon. In its anniversary year on mobile phones, mobile positioning and Suning who put the "shadow" "
Mirror
"," Day "," circle ", showing their unique insights phone, Suning that the phone is different from the general sense of the commodity, but a carrier of culture and entertainment. This is the section of its upcoming mobile phones also follows, and joined the entertainment component of the mobile marketing of new ideas.
Learned, Suning section of this first attempt Mobile phone marketing and fashion
Music
Cultural integration in order to advocate hip-hop heartthrob Will Pan new album "Play It Cool" in the "love without leaving" through activities always, seek the help of entertainment pocketed the eye, leading consumption trends. Mobile festival, consumers can go to Suning stores participate in the "love not leave," sign language interaction, to enjoy preferential purchase activities can take part in "Suning about?? Phone Love without leaving" Prize Essay Contest. And, in selected handset purchases during the event, you can also get Pan Shuai latest album "Play It Cool" exquisite
CD
. Throughout the whole event, Suning Appliance can be said is to use the extreme fun, entertainment and personality to get people to look forward to this event.
Personalized full hot new fashion feast
11 17, Suning Appliance Mobile Festival will open simultaneously across the country. The phone is a two-week festival of the year-end 2007 Juxian Suning. To offer the consumer a gluttonous feast, Suning unites
Motorola
,
Nokia
Samsung,
Sony Ericsson
Lenovo,
Amoi
,
Waveguide
, Nearly 20 domestic and international famous brands, prepared nearly tens of thousands of hot new products, fine, of which 30% of Suning underwriting customized products.
They will launch products in the mobile section on behalf of the current mobile entertainment, fashion and cultural weathervane.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as locking casters , pneumatic casters.
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