Three giant home appliance chain in Shanghai "door to door warfare"
As the appliance market, expanding market share is continuously diluted,
Appliance Retail
Industry
Competition
Also become more intense. New Year, the three mainland
Home appliance chain
Store giant
States United States
Paradise,
Suning
That is heated in Shanghai commercial warfare, the concentrated smell of gunpowder few years. Released from the three-intensive store expansion plans this year and the amazing New Year
Sell
Amount not difficult to see, "personal" type expansion, close "fight" will continue, "Three Kingdoms" will be intensified. And
Home appliance retail chain
Foreign capital into this market very difficult.
The year 2006, Shanghai, home appliances
Retail
Commercial warfare was waged, the three major home appliance chain Gome, Yongle, Suning have employed every means to
Promotions
. Press the data is: Yongle Home Appliances in New Year's Day three days reached 402 million yuan of sales; Gome on New Year's day than usual turnover increased by 316 percent, the average single-store sales rose more than 2 times last year; Suning Appliance Not to be outdone, the New Year a record first day sales of 8,000 million.
High sales of the Big Three New Year's Day
These sales due to overwhelming the three major home appliance chain New Year Promotion: extended business hours, send discount coupons, sweepstakes gifts, zero dollars
Auction
… … A wide variety of
Marketing
All the means of battle, the three major home appliance chain in the New Year holidays
Marketplace
Concentration from the super-popular.
But as early as January 2, Gome and Yongle major newspapers in Shanghai, playing "war of words," two blocks away from each other that the "neighbors" spying on their sales of "intelligence."
Gome stores
Paradise "open war of words"
Is precisely because there are various popular compared to their store it so close, two stops away in the distance, two home appliances chain stores, the same
Brand
The same type of product price only difference between the 1 yuan, and the two stores promoters can give price cuts are exactly the same. Therefore, several shops in the New Year's day on the "scolded", and in across the street and opened stores in Shanghai longevity Road, Wing-lok, the United States over the country on suspicion of "spying price" positive conflict with each other.
Currently, three giant home appliance store in Shanghai has reached a "three steps of a pavilion, Wu Buyi Kong." Yongle Home Appliances 53 stores in Shanghai, at the same time, the National US-21 new stores last year, there are 32 in Shanghai, Suning's network has reached 25. Many appliance stores are "across the street", according to the latest store opening program in 2006, the first half of the country the United States is also prepared to open 28 stores in Shanghai, Suning will open in the year of 15 new stores.
Shop hard to find difficult to participate in foreign competition
Home appliance retail industry is full of areas of the mainland's most competitive, highly competitive level of state-owned enterprises not only to keep out, which is also difficult to access foreign capital. In 2005, there have been similar small-scale acquisitions, mergers, such as easy to good home, the home appliances business, thinking Man appliances, such as Tsann Kuen 3C disappear in the market, the international home appliance retail giant
Best Buy
Still wandering in the Chinese market, the most important constraints is the shop in Shanghai that are hard to find a company where it is very difficult even to compete, how to win the competition?
Industry
Expert
Analysis of total household appliance market growth is slowing down, total home appliance market of Shanghai in 2004 increased by 12%, to 2005, this figure had dropped to 5%. In 2006, the number of home appliance chain stores in the stores even from 50 to 100, sales have not increased to 30 billion from 15 billion, can be expected in the new year the Big Three will continue to "door to door" to "Rush" .
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as iron folding chair , reclining folding chairs.
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