Qingdao Haier Air Conditioning business model Yuli subversive new line regulatio
Last year in August, Beijing Tongzhou Liu Area with stores in operation for many years owner of a brand will be formally turned Haier air conditioning business. In his view, the original Cooperation Model not only failed to help him make money, but to the company's cash flow more slowly, cash flow also get smaller; and Haier air conditioning initiative to help him study order, to help him "turn" not only to ensure the accuracy of the order forecast nature, allowing him 09 years of cold Sell As compared with an increase of 160% over the same period last year, a record sales of its new high in recent years, air-conditioning.
Moreover, in June this year, a shop owner in Mrs Hale had just bought two high power air conditioning very satisfied with Ms. Lee as Haier's products and services, but also introduced to the neighbors. "Good morning just bought air-conditioning, the master took the afternoon to install air-conditioning shop installed. Look at the production date, absolutely fresh," Ms. Lee said excitedly.
Haier air conditioning in the subversion of the traditional business model of the same time, products, models, mechanisms, processes and other innovative total solutions not only improve the customer's goods, capital turnover rate, to ensure that the user can buy seafood as air conditioning, also makes its own to obtain greater profits. According to the latest authoritative statistics show that overall sales in the 09 large air-conditioning industry downturn, this practice has led the Haier air conditioning for more than 50% of the overall share of high growth.
Subvert the traditional means to transformation and innovation. In response, industry is also concerned evaluation, Haier air conditioning industry in breaking the old "stereotypes" while, in fact, are trying to create a new norm. While the establishment of "selling services" to help customers realize new ideas and "change", then further show that the "norm" is almost mature, will allow more manufacturers and consumers benefit.
Air-conditioning industry "stereotypes": selling products, sets of customers
As strong seasonal Home Appliances Consumer goods, air-conditioned low and peak seasons anomalies. In the air-conditioning sales into the off-season when the factory in order to achieve "off-season is not short," the purpose of preferential often put some of the larger policy and promotional activities to encourage businesses large Yahuo, hopes to channel the thrust to expand product market share . Air-conditioning industry in just the initial stage, the so-called "off-season, paragraph Yahuo absorption" approach popularized indeed played a certain role in promoting. But at present such as
weather, prices, policies, and macroeconomic change in the form, this phenomenon has become widespread market air conditioning industry's "common problem" and even criticized by the industry. Particularly when larger inventory in the industry, some manufacturers to reduce their pressure for the new year, new production of spare storage space, price war begun or by way of promotional products to sell old inventory to consumers; and some manufacturers do not directly target consumers, choose to pass on the business of such stock crisis.
While most manufacturers in the new cold air to the merchants are expressed in "an early section early returns," the intent, but racking our brains, gamble not only did not practice early Yahuo profit for themselves and create a relaxed conditions is to risk increasing the operating business. Moreover, with the channels constantly sinking, the market impact of this approach have begun to significantly weakened.
Haier Yuli new line regulation: sell programs to help customers switch to achieve a total profit Beijing store owner Liu
Haier air conditioning because of cooperation with the benefit, Ms. Lee as satisfied with a neighbor to buy Haier air conditioning, Haier air conditioning to achieve its overall share of high growth … … manufacturers, merchants, consumers are the key benefit is that Haier air conditioning broke through the "short, high season," the limits different from the name of the practice of cover sets of customers, which is to help clients improve the speed of goods and capital flow, and this innovative approach to sell products so much more than simple It needs through business model, mechanisms, processes and other aspects of innovation and integration for businesses to provide an effective service program.
Haier air conditioning "sell programs" concept is based on different set of circumstances and customer needs customized solutions that reflect the process. "For customers, the standard does not provide a satisfactory number of products, but by helping to resolve existing and potential problems, and create greater value and wealth," the official said Haier air conditioning. Through products, models, mechanisms, processes and other innovative package of services, implementation is the business, customers, users win the three parties: the enterprises themselves to be leading, high-speed development, but also drive customer asset quality and operating efficiency significantly increased, more so Users can buy seafood in the first time as high- Energy Power air conditioning.
It is understood that the main core of this innovative approach is reflected in the implementation and Haier air conditioning "Zero Inventory for Demand under the" This innovative business models. Through this mode of practice, Haier air conditioning always follow the orders to determine production, not only reduced the raw material price fluctuations brought about by the pressure of market risk, and finished goods inventory, but also to ensure that the technology and products at any time fresh.
Particular Haier forward the "four noes" policy, which targeted the main line retail, according to Zhou single process, so that "continuous goods, small goods, many goods, not extended." Namely: do the next one week, one week to ensure delivery into the week, stocks no more than the maximum limit, but also no less than minimum, and each library age does not exceed 3 months, more effective solution to the current Industry traditional "smoking section Yahuo" approach brings risks and price adjustment, making it up, and so on, really into, Sales and reasonable, balanced, in order to create a round spring market performance has removed all obstacles.
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