Adidas released the new Nike basketball shoe aimed at the most strength – Adidas
Adidas Germany and the United States Nike The battle will go to basketball games football again, it is learned, in order to achieve in 2006, his basketball products in the global market share from the current 20% to 30% of the target, Adidas will launch a new initiative? ?? in the global simultaneous release signed by the NBA star Kevin Garnett Basketball Shoes . Adidas introduced, according to China Public Relations, Kevin Garnett signature basketball shoes will also be introduced in the Chinese market, which the price of basketball shoes is 1180 yuan, targeted at young basketball fans. In this way, Adidas sights on rival Nike's most strength.
Nike stop at Houqiao Dan times
According to industry analysis: since, after Nike signed Michael Jordan, Nike basketball commodity markets in the global stability if the status of Mount Tai, the most popular sports in the United States since NBA favorite, with Nike as the host is clearly more advantages. Especially in July 2003, to 305,000,000 U.S. dollars Nike acquired wholly-owned Converse Inc., manufacturer of athletic shoes, the look and widened Competition The distance between opponents. However, the current head of Germany's Adidas Hainer, but aimed at the Nike Brand Spokesperson Void offensive opportunities??? Jordan has been old men, and Nike signed "Jordan the second" seed characters LeBron has not yet released enough star effect.
In fact, back in the 30s, Adidas already in the global market Sell Basketball shoes, but people in the Nike in this area that seem more beautiful. Adidas PR China pointed out that long since the signing of a number of Adidas NBA stars, including Kevin Garnett, Tim Duncan and Tracy McGrady and the others are Bilebulang more hot star. The requested Garnett signature shoe, and Nike is to fight a war popular basketball supplies market.
Adi never reconciled when the runner-up
As the world's second largest sporting goods company Adidas, Nike has never given up on all aspects of confrontation. In addition to prevail in football, the Adidas has been in the hands of storm from the Nike Basketball advantage, but Heiner in 2006 will be even more powerful attack. Because Adidas has just announced a 3.8 billion acquisition of Reebok, the world's third-ranked all of the shares.
Expert That Reebok started from late 2000, met with the NFL (NFL), the United States Basketball League (NBA) and the Indy Racing League (IRL) reached a partnership, but also become Yao Ming and Allen? Iverson stars such as sponsors. In 2004, Reebok signed Yao Ming, even life-long contract. Adidas acquired Reebok in the post, it's a Nike basketball battle, it will be more global basketball superstar to put on.
According to foreign reports, Heiner's target is 2006, his basketball products in the global market share from the current 20% to 30%. Year-round wear Adidas Running shoes The Heiner, do CEO The former is a professional football player, now he is together with Garnett ran to the basketball court, in order to realize their own took over Adidas in 2001, when the head of the promise to the world: beat Nike, back Adi Das has owned the crown.
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