After
Screen display wall system product development and production of high-tech enterprises, Toshiba Lighting Display System (Shanghai) Co., Ltd. inherits the Toshiba in the video display in the field of tradition and technology accumulation, using Toshiba's advanced and mature quality management system, at present, Its products are mainly for China, Europe and the United States and Southeast Asia and other markets.
To further understand the Toshiba Lighting, recently, the reporter needs to be part of the consumer, and Toshiba Lighting Display System (Shanghai) Co., Ltd. Sales, Mr. Minister Pu Minghai similar, product planning of the company in 2008, after-sales service system and the current China's large-screen market exchanges and other issues.
Pak minister told us, full of business opportunities in 2008, Toshiba Lighting's focus is on DLP display unit in new product development and promotion. The first half of this year, Toshiba Lighting launched "Xin Rui" series, "Ming Rui" series and the "fine Core" series of three major series of new products, the formation of low-end, high-end and high-end product line to meet market terminal users of different applications, the product used in various industries to control centers, command centers, consultation centers and dispatch centers and other large-screen display of mosaic wall applications.
The technical side, Pak minister that, DLP Projection Technology in nearly a decade after the popularization and application, although the development has been rapid, but DLP display wall unit is still lagging behind the technical updates, many manufacturers of products remains at the technological level 5 years ago. The Toshiba DLP development and application of new technologies had been in the forefront of the market in the first half of this year, the company introduced new products, most of them are using TI technology company LVDS D MD Chip design in the movement, light treatment, color and brightness adjustment and screen selection and processing, and other aspects of the significant progress, which also includes a number of Toshiba's unique patented technology. Can be said that these new technologies, a good resolution of the current DLP technology long tiled display wall some technical difficulties and bottlenecks, especially in the brightness and color control, light processing technology, screen technology, and have greater technological breakthroughs. Over the years, Toshiba Lighting always the competitiveness of enterprises is the core of the competitiveness of products, product competitiveness, technology and quality is the core of the competitiveness of the product up and down only enough work, and maintain its technology leadership, business could be sustained development, which is Toshiba's business competitiveness and the lighting.
On the service system, the Pak minister appeared confident. He told us, for the users and Agents , The product quality and after-sales service is their greatest concern, which are the most important lighting is Toshiba. Toshiba's strong backing and management experience in R & D capabilities in China to implement the localization of production and services for users and Proxy Provide the most direct, rapid and long-term service guarantee, which is Toshiba's lighting users and agents can be an important reason for recognition.
Currently, Toshiba Lighting has three main nationwide service network for users and dealers to provide after-sales service guarantee. First, the localization of direct services, the company has headquarters in Shanghai, specialized pre-sales technical services, construction services, after-sales service department, customers and agents to provide fast, long-term localization services for the users and agents with factory backing, also can be more confident about the purchase and use; II, a nationwide network of sales and service Toshiba, Toshiba China attaches great importance to the integration and sharing of resources, at present, Toshiba Group has more than 70 in China joint ventures and wholly-owned, Toshiba (China) Co., Ltd. located in Beijing and in Shanghai, Guangzhou, Chengdu, Xi'an, Jinan branch offices, these are the sales of Toshiba products and services of major bridges and networks, the same time, Beijing, Xian, Chengdu, Shenzhen and other places were also set up offices or permanent staff; three agents nationwide sales and service network, Toshiba Lighting in sales management with standard management system, from the policy very good guarantee the interests of agents, while agents for training and service, after several years of accumulation, has been gradually covering all regions of the country sales and service network of agents. Speaking in 2008
marketing strategy and strategic objectives, Pak minister told us that in 2008 Toshiba Lighting's strategy focuses on new product development and promotion at the same time, to further standardize and develop the agent system, so that more Users and agents understand the Toshiba Lighting products, to understand Toshiba's sales and service lighting management system in order to develop more strategic Cooperation Partners.
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