4 Reasons Why Business Hosting is More Expensive
Today, websites are considered to be a very important part of the marketing mix. Businesses are investing more and more on their websites to generate traffic and convert visitors into customers. However, for startups and small businesses, it is difficult to manage costs and hence they choose cheap hosting plans rather than opting for good yet expensive business hosting plans.
While, small businesses do realize cutting costs is necessary for their businesses, what they do not realize is that cheap is usually expensive. Using a cheap hosting plan does not offer the desired level of reliability, security and support and you may end up losing important customers. They may also not look for reasons behind the costs of business hosting plans. Some important reasons why business hosting is more expensive than standard hosting are given below.
Features: Typically, business hosting plans come with a myriad of hosting features which are essential for the functioning of an online store. Therefore, if you have an ecommerce website, you may need features such as Agora Shopping Cart Support or Paypal support for the normal functioning of your business. Without such software, your website will be useless. Business hosting plans also come with features which allow new businesses to advertise their products, manage marketing campaigns and implement online sales along with numerous other features. Due to these features, professional business hosting plans are more expensive.
Reliability: Typically, online business owners are looking for hosting companies which offer reliable hosting services and 99% uptime guarantee. This is an essential element for businesses as an offline website would mean a drastic loss in customers. Cheap hosting plans are usually not reliable and end up costing you more in terms of lost clients. Also, offering 99% uptime requires having state of the art technology in the data centers which cheap hosting providers might not be able to afford.
Customer Support: Another important reason why good business hosting plans are expensive is round the clock customer support. A professional business hosting company offers competent and all time available customer support to help businesses solve their problems at any time.
Security: One of the most critical elements which businesses consider while making the selection of a hosting company is security. Hosting providers which offer all the above mentioned features but do not offer website security should never be selected. If you run an online store, without proper security tools, your website might be at the risk of getting hacked. More so, good hosting providers also offer round the clock monitoring of servers to prevent server failures.
Cheap hosting is usually suitable for personal websites. Since, owners of these websites are not looking for additional features or increased traffic, cheap hosting is ideal for them. However, for businesses, it is best to get reliable yet expensive business hosting as it mostly fulfills their needs.
When you consider the additional investments which business hosting providers make, you can easily understand the reason why business hosting is more expensive than cheap hosting alternatives. Investing in technology and competent customer support costs a lot and wise business owners do not opt for cheap hosting options for their businesses.
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