Amway: With direct sales license you are not a hoax?
Amway headquarters in Shanghai, the crowds surging, people seem to have found a shortcut to wealth. Although Amway staff repeatedly emphasized, "Our business requires hard work", people seem to not care, rush. A lot a lot of money, Amway containers, especially save moving the head, eyes full of expectation, so we have to remember that when the Shanghai stock market panic buying scenarios.
Than in Shanghai, in Guangzhou, Chengdu, Nanjing, Guiyang, and even more remote, such scenes are staged every day. Once upon a time, people for a "need to pay a lot of hard work", "could never break out night" and "an ordinary business opportunities", to be so enthusiastic? Is China the huge surprise, no other "hard work" opportunities? Amway, in the end what is magic?
Amway in China has been notorious. In the 90 years in the later stages, there are a lot of social problems, such as deception and other laid-off workers, the Government had to ask Amway to cease operating, and the overhaul of the country and even clamor on it and various forms of "rodents." However, Amway come back. And the "new" face in front of us, and absorb the lessons of earlier, more deceptive. This not only reminds us of the "three strikes and Skeleton Demon" with all the changes in the Skeleton Demon.
One, waving a secret: the income from the Amway marketing staff where
Products sold in Amway, there are home care family, personal care series, including the general skin care, cosmetics, cleaning products, hair products and the latest health food. Amway's products are various, but have a common characteristic, that is: the price of your amazing. According to the author to Amway and the market price of similar products, such as Procter & Gamble and other brands compared to the average price of Amway products, 60% higher.
Such expensive products, of course, should be for the high-end consumer. Strangely enough, to buy Amway products, most of the general working-class, and even laid-off workers. So, these ordinary people and give everything to buy Amway products, to be Amway's marketing representative, map what is it?
Answer can be issued by the company from the Amway "Amway (China) marketing personnel system revision (July 2001)" derived. Amway sales representative selling a product for each of the product price will be 20% (before tax), as a "customer service reward." In addition, from the net after deducting 20% of turnover, sales representatives can be ranging from 3% -21% commission rate. According to Amway in the manual his examples, if the turnover of sales representatives Chen 4,000 yuan a month if their income will reach 920 yuan, accounting for 23% of turnover. If the sales representative turnover of 87,500 yuan, his total income up to 32,200 yuan (20% of the gross income of 17,500 yuan 14,700 yuan +21% commission). In this case, the sales representative's income up 36.8% of its turnover. (Direct sales company direct sales force general revenue not more than 10% of sales.)
From here we can see that the income of Amway's marketing staff is not from heaven, but from the buyer paid super-high prices. If Amway's pricing is reasonable, then, to pay such high commission sales representatives after the Amway probably already exists.
Second, Amway is the normal "rodents" it?
Amway claims that they are not "rodents" and, of course, no "rodents" will say they are "rodents" in. After the return of Amway China, in order to obtain government approval and deceive the public's attention, call themselves "to shop sales representatives with marketing, direct marketing," business methods. Amway is also currently 10 autonomous regions, 28 provinces opened 58 stores (as of November 2001). Amway opened shop, as evidenced by Amway and other commodities companies the same? The answer is clearly no. Amway has repeatedly stressed that its marketing staff, not to shop in the city do not have an Amway sales training will be held. Shows that the body shop but a fig leaf of Amway. As long as you go to any store and look at the Amway to Amway shops are Amway staff and marketing representatives. Amway Amway is a shop, but the base storage shipments only. Real sales are achieved through person to person.
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