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There are millions of e-commerce websites competing each other to sell the products to customers all around the globe. Few sites evolve super success and others remain unknown to any. Have you ever wondered why not all the e commerce sites become successful? There are certain reasons behind the unpopularity of an unsuccessful e-commerce site. The most important is that the site fails to reach the customers. Even if you have all the products in your inventory, if you fail to make customers aware of it, then you will drastically fail to sell them off. While making the website you should follow certain strict rules and guidelines to make your business website most innovative and competitive.

Define your target market

Before even conceptualizing the site, have a crystal clear idea of your target customers. Understanding the target customers will make you to design your site up to the typical style of the particular type. For example, if you sell sports goods, then the site should follow a theme of sports, images of sports personals etc… Tabs and boxes can be designed in the shape of sports tools. In such a way you can imbibe a theme and soul of the target customer mentality and wishes.

Make it more dynamic

Design the site in the most dynamic possible way. This will help each customer to feel on a real world shopping mall, instead on a website. Incorporate options of inspecting different models of each product, display the original price and price after discount etc… Customer should have options to read and understand each product, rather just looking at the images. There should be options of intercommunication between the seller and customer to make the shopping more convenient.

Proper Navigation

Proper navigation should be there in every business website. The customer should never feel missed in the wild in your site. Each page should display the exact position of the customer in the geography of your sitemap. This helps the customer to easily navigate through the pages and adds the possibility of more purchases from each customer.

Search option

A specific search option will make customers to go to the desired products easily. The search option should provide what exactly is searched for. Try to add tools that give most specific search results. If the searched product is not available you can display the related products, but only with the title related products. A search refining option is another plus point on e commerce sites with custom website design.

Indicate availability

With each product you need to mention if the product is available with you. If the customer receives the message ‘not available’ after spending much time on the site, he may never feel good about your site. Update your inventory details as and when a change happens.

Easy checkout process

Make the checkout process as simple as possible. Take only the necessary information from the customer, but all the necessary information. Provide the customer with the order details and shipping details. If you send a mail to his mail id, it will add to his convenience.