Jinjiang Ceramic energy saving toward extinction or a survivor – ceramics, energ
Recent years, Fujian Jinjiang quietly accelerated the pace of energy saving ceramic industry. Early in March, was informed that cizao Town, Jinjiang City, Quanzhou Municipal Government and the Government's response to Jinjiang Municipal Government's call, call the town building ceramics enterprises, especially enterprises held a meeting on energy saving, energy saving, clean production Environmental issues were on the agenda. From the end of last year, the Quanzhou clothing, footwear business failures of information has been denied. Earlier this year, Fujian textile industry survive an emergency, some SMEs are likely to be policy changes and the effects of environmental change superimposed squeezed out. The traditional economic pillars as Quanzhou labor-intensive industries are experiencing unprecedented challenges.
At the national macro-control policies, as well as RMB appreciation and rising labor costs, the superposition of the effects of multiple factors under small and medium enterprises across the country are facing a "winter" dilemma. Towards extinction, or a survivor? Jinjiang small ceramic enterprises to occupy in the changing market place, how to grow the current business is worth considering.
Industry shocks, business development towards polarization
Recently visited the town of Jinjiang City, Fujian cizao Town officials and a number of ceramic enterprises, found that the development of ceramic enterprises trend toward polarization is very serious and showed "the strong stronger and the weak weaker" situation. A similar situation is also not uncommon in Guangdong. Government officials, industry and academic experts agree that the pressure of the national environmental policy, raw material prices, the implementation of the new labor law and other multiple factors that ultimately make life difficult for many SMEs.
Some strong local companies to supply, the situation did not even stop production during the Spring Festival, up 15% of the wages of workers in general. While other vulnerable companies in 2008 faced an even more severe. It is understood that a local production of tiles of the company's two production lines from last year shrunk to a production line, and until after the Spring Festival was started on March 17, Employee turnover rate as high as 95%.
"A number of factors, Jinjiang ceramics, pottery and even the ceramic industry in Fujian has invariably entered a shock adjustment period, the shuffle is inevitable." Ceramic industry in Jinjiang, a very experienced veteran says. He even thought that the Chinese ceramic industry has entered a period of collective anxiety, full of variables and uncertainties.
Operation of differentiation, weak companies shrinking
Found in the visit, and the townships in Jinjiang, outdoor advertising, advertising signs, everywhere can see the image of Foshan corporate advertising, such as Kodak, force Thailand, sublimation, Summit, Mona Lisa, etc. , while Jinjiang local pottery business is only a handful of advertising, overall marketing efforts significantly weaker than that of Foshan. However, some local enterprises with strength, such as TOUCH, Hengda, China and Thailand, Association, Association Sheng and other enterprises are strongly shaping the strength of the brand, through various means of publicity to build the brand awareness and reputation. At the same time, the disadvantaged business are on the verge shrink, close or suspend production.
Present, Jinjiang's ceramic industry is still in an extensive development phase, ceramic enterprises with the traditional low-cost, low-cost, low efficiency of the development model of making a profit. When these benefits are no longer highlighted when, industrial upgrading and transformation imperative. Some large enterprises have the strength to do the standard, so the brand, improve the cost structure, the courage to shoulder social responsibility and build new market operation. These companies bring products and develop and maintain the feelings of consumers, the additional brands in the product planning, brand personality, brand values and a series of intangible assets is particularly important in the competition. But while many SMEs do not have sufficient capital to nurture the brand, only by means of traditional distribution network, to find markets for the products.
Professional, association, small and medium enterprises of Successful
"Crying wolf" and dangerous both in front of small and medium enterprises on how to get rid of the "winter" in the face of adversity? How should we turned into our opportunity, change resistance as the driving force? I think they should focus on the following two points:
First, the product must have their own position.
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