The 6 Basic Email Marketing That Will yield The Best Conversion
The 6 basic rules of email marketing
There are some basic rules for effective email campaign (email marketing). There are 6 factors you should look for when drawing up an effective email. When you take these things seriously is the foundation for a successful email campaign.
Personalize your emails
Everyday people get dozens of emails (I am now at about 80 per day ..). Many of these are spam mails. However, in order to stand in all this spam is important to attract the attention. An effective way to change the name of the recipient in the subject process. You must have or the name of the addressee. There are useful software packages on the market which makes it easy for the persons name in the title and the text to stick. You set up a mail titled: You have to see (# name), The software will automatically replace the (# name) value for the name of the recipient. The software also note that I do is Aweber . I am very satisfied! You pay only once an amount (not by email). A good condition when you have many mails.
Selling the product is NOT in the title!
The subject is perfect for curious customers to make. So try to think of a title that can stimulate your customers to read. Try the title you have to sell the product they will immediately decide whether they want to read the mail. You do not have the chance to explain to them why they need the product.
Format of the email
Make sure that the mail was easy to read. In general, people are not fans of long and large text. Long texts are often tiring and boring. So write short and concise paragraphs.
Make a story of the mail
Readers are more interested in a story than in hard facts. They are of course only interested in reading this information but rather in a narrative form. If you continue to write in story form longer interested readers and is more likely to read the entire email.
Call to action
Let your readers know what to do. If there is no clear call to action is to know the readers are not what they should do, for example to buy the product you recommend. Place your call to action (eg Buy this product) at different places in your mail.
Provide feedback
Always try to get feedback from your readers. Encourage them to respond. If readers respond to your mail because you build a lasting and valuable relationship. Readers who you know and contact you have had more confidence in you as a person or company. And only when you are confident you can sell products to them!
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