Using Social Media for your Business
Although the field of Social Media is now flourishing is being collectively cast as “online marketing”, I still see some questionable practices whereby a company has marketed themselves (sometimes synchronised) collectively on the big networks, rather than tailor each strategy.
The issue with this is that you’re only appealing to one market at a time, and creating “noise” rather than potential for engagement.
Here’s why:
Facebook: Here lives over 600 million consumers that behave almost selfishly. They’ll like you if they perceive value, achieve gains or show affiliation, but unless you’re constantly pushing for their online time, they’re likely to forget about you – and in extreme cases, hide your posts from their wall. With Facebook, it becomes important to engage using voting/questions/multimedia/games/competitions to keep the ball rolling – to avoid becoming stale and forgettable.
Twitter: Yes, this is a broadcasting medium, but it does call for some creativity. Simply spewing excessive noise just won’t cut it. You have to evolve what is current, portray your news as unique, and promote in ways that cause a chain-reaction in responses or retweets. Never waste a Tweet but not including a link to some other multimedia space where you can catch those interested parties, always mention others, and keep an eye on those trends.
LinkedIn: The interesting thing about this network is that it is “grown up”. With almost 100 million professionals, simply feeding your synchronised Tweets to LinkedIn can cause you more headaches than you bargained for. Instead, look for opportunities to apply your industry knowledge by answering questions, joining discussions in groups, and interacting with others in your network. It’s also a good idea to introduce some LinkedIn apps to keep the multimedia content alive.
YouTube: One of the most important mediums of our time. Introducing regular, engaging content is the key to your success. It doesn’t have to be good, it just has to be unique to you – and it will be seen. Too many opportunities are lost as YouTube becomes one of the ‘final’ landscapes of any major Social Media campaign, where in essence, it should be the most important of all.
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Article Source :- http://www.strongmandigital.com.au/2011/05/17/the-importance-of-separating-social-strategy/
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