Step One Of Your Company Image Is Your Logo Design
Running a business comes with a lot of expenses. It does not matter if you are a 2 man team working from your garage or a team of 250 that takes up an entire office block – nothing can be done without enough investment capital.
A lot of people have a tendency to underestimate the power of a proper company image, also referred to as a company identity. This should if at all possible be put into place as soon as the organization is established but is oftentimes left for next week, next month or next year.
Making use of a professional graphic design company to assist with your company image is highly recommended. Your business card is usually the first glimpse that a prospective client gets of your firm and a picture can really say 1000 words! If you are just starting out, it’s a great idea to draw up an advertising and marketing plan with your short, medium and long term marketing needs. Your marketing needs are usually associated with a type of budget and for that reason you need to come up with a definite list of what is scheduled for when.
Get started with a company logo. Without a business logo, your company is basically “faceless”. The logo can be used on your email signatures and other documents and the only cost would be the logo design. When you have some further funds available to spend on your company image, you can order printed letterheads from the graphic design company. As they already have your logo, it will simply be a matter of including your contact details and the logo onto a document and printing x-amount of copies.
By this stage you are already portraying an expert image – all your written documents, business cards and other communication are done by using an unified image. Next on the list could possibly be a professional web site for your business. Many graphic design companies also offer website design services, but you can also make use of an outside company to assist with this task. Just as before your logo and company colours need to be included onto the internet site as your website also forms part of your company image.
Choosing the best graphic design company is of course quite crucial. You should firstly identify how much experience the graphic designer has in the field. If at all possible you would choose a developer that will be able to help with everything from your logo to your business cards and leaflets and it is a good idea to view a couple of design portfolios before making your choice. Of course cost also plays an important role in your decision, but be cautious that you don’t base your final decision entirely on price. The saying that you typically get what you pay for is quite true and a too cheap graphic design company might not have much faith in their services and products.
To conclude: Start with the basics. Get your logo design in place first, then gradually add business cards, letterheads, a website, leaflets and flyers to your collection.
For more information about graphic design visit the website http://www.rudedesign.co.za
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