Analysis: Power Dekor flooring industry leader in the glory years of the floor –
Flooring industry, the rapid development in the fierce market competition, enterprises have emerged a number of floor leader, Power Dekor flooring stand out among the flowers in the million, a record success over the past decade, the next decade to turn brilliant?
10 years ago, in his office, Power Dekor Group Managing Director Zhu Lingying Sichuan, start a business then as she and her team are actively contemplate the direction of development Dekor floor: "What the consumer in the end kind of floor? Dekor how should do? "
10 years later, Power Dekor flooring in Zhuling Ying and her team have achieved remarkable success: strengthening Dekor Flooring Has been reelected 13 consecutive years, sales of similar products in the forefront of the industry; November 15, 2007, Power Dekor flooring the first 100 million square meters of new products off the assembly line; June 16, 2009 re the 500 most valuable brands, to 7.815 billion yuan The brand value was Building Materials Forefront of the industry; … … Up to now, Power Dekor has also accumulated more than 300 million loyal users.
However, in late 2009, is still in the office, Zhu Lingying's brow is still no stretch?? Dekor she and her team had a chance to taste and aftertaste achievements over the past decade, it has already begun thinking about the next 10 years arrival.
Sell Environmental protection Floor Green home to customers With the end of World Climate Conference in Copenhagen, on the "low carbon", "green", "green consumption" and so attention to an unprecedented situation. Almost all consumers purchase home ownership, for Decoration The time to start to look on the "green" the indicators.
Buy the floor, even more so.
Flooring industry is an industry dependent on forest resources, it should bear the brunt of social responsibility to protect resources and to fulfill the consumer's commitment to providing green and healthy living. As the flooring industry leader, Power Dekor always adhere to this responsibility and commitment, especially Dekor new solid wood series, from material selection to processing and then to product, every step of the interpretation of the concept of environmental protection. This series of floor surface with valuable tree species, core layer and back layer of fast-growing forest, so that means saving 75% of the forests, not only to meet the needs of people seeking a comfortable life, but also significantly save the forest resources; in the product terms of quality, new wood surface coatings, and Dekor Glue Mixture used in the manufacturing process meet the highest international environmental standards, to meet people with green health requirements.
"2010, the Power Dekor selling floor selling? Is selling green!" In Zhu Lingying view, this is a "customer time" and "new wood is more environmentally friendly, is an innovation. Consumers increasingly demand the floor The higher the floor they value themselves, their decorative value, value their services, pay more attention to their environmental quality. "Thus, in the upcoming 2010, Zhu Lingying issued his own team a command: not simply to sell the floor, but the floor to the consumers by selling a real environmentally friendly products, the environmentally friendly green home floor, and implement the concept.
Sales service process Make customers feel service differentiation "10 years ago, I was thinking, Power Dekor flooring must provide consumers with the international pop style integration of quality products and services, 10 years later, today, Power Dekor's goal has not changed." Zhu Lingying to reporters, purchased from the manufacturer to the floor or a semi-finished products, in addition to a professional team to install fine, but need to do to protect customer service in every possible way.
Dekor think so, and have done so. To the "intention to do at home," the service idea carried out, in recent years, the company Dekor Sichuan floor every year invite experts to train their own installation team. In the installation and service, more differentiated, the Power Dekor installation team for their semi-militarization Management , Uniform uniforms, uniform protocol and perfect home installation technology, "let them floor industry 'experts'."
Service process, not the same service, it embodies a series of standardized product chain operation. "A non-standard installers may make the floor production, transportation, Sell Management process hundreds of hard work come to naught! "Zhu Lingying that a good installers in addition to technical expertise, they should also upgrade their image and professional integrity, so that consumers contact form by Dekor the most objective of the brand value.
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