Five of China's cultural industry is facing structural adjustment
"After a decade in the high-speed development, China's cultural industry needs a consolidation period, the completion of the development of methods of transformation, from extended development, quantitative growth of the main shift to content-type development, quality and efficiency-based growth." China Cultural Studies Center Academy of Social Sciences Zhang Xiaoming, deputy director, said in an exclusive interview, more and more favorable macroeconomic situation in the context of the parties to face the requirements of the development of cultural industries is also increasing. 2010 taking into account the cultural industry development will enter a new phase of the speed and efficiency, while the cultural industry restructure will be crucial.
Five structural adjustment is the key
It is understood that in recent years, the average growth rate of China's cultural industry, as high as 17% over the same period GDP growth rate higher than 10 percentage points. According to the forthcoming "Culture Blue Book: China's Cultural Industry 2010 report," General Report discussion group analysis of the cultural industry in China in 2009 to achieve values of about 880 billion yuan.
In the rapid development of China's cultural industries have emerged based on the low level of structural surplus. Animation industry, for example, in 2009 TV Annual output of 170,000 minutes animation, much higher than Japan has lagged behind earnings.
"As the" Cultural Industry Promotion Plan "one of the basic principles of 'structural adjustment as the main line, focus on improving the quality of the development of cultural industries and the level of' points out the core of the next phase of industry development policy." Xiaoming Zhang said, China need to change our mode of development of cultural industries in order to gain new momentum, the future of cultural products, markets, industries, ownership and technology restructuring and optimization of the five will be the focus.
"In terms of products, promote the development of final consumption to meet the needs of the people and cultural products and services, but also efforts to increase the development of related industries, and upgrading to meet the needs of intermediate products and services, and cultural integration of industry and related industries discover new opportunities. "Xiaoming said.
In fact, the cultural industries and other industries with a high correlation. To the animation industry, for example, China's first listed in the animation business is a former Olympic Flight animation Toy Company. "Combining animation with toys, can transfer the cost of the toy animation Advertisement Cost, this animation companies and toy manufacturers are good for the profit model. "Said Zhang Xiaoming, a large number of manufacturers in China, but mainly before the OEM, foreign trade, mainly the lack of their own brands, Financial Impact of the crisis these companies realize the importance of brand.
Cultural Industry Market Structure will also promote the development of small and medium cultural enterprises. "Cultural industry development should be at both ends, in addition to large-scale cultural industry groups, the front end should have a large number of dynamic small and medium enterprises to provide high-quality cultural content." Xiaoming that speed up the cultural industry and the bases will effectively support the small cultural enterprises.
In addition, industry and ownership structure, Xiaoming proposal to adjust the distribution of cultural industry sectors and geographical distribution, the establishment of a unified national market. At the same time should encourage private capital investment into the culture to form a state-owned, private, foreign investment coexist and different ownership, equal competition, joint development of a good pattern.
Triple play this year, the speed will improve our overall technological level of cultural enterprises. Analysis generally agreed that the timetable in accordance with triple play in 2010 will mainly focus on the implementation of open fields and infrastructure.
Policies or breakthrough
Culture industry has been attached great importance to the State, last year's "Cultural Industry Promotion Plan" was unveiled, and the relevant departments to make a series of policy measures. Xiaoming Zhang said that in this context, this year the state's cultural industry policy on the one hand may be focused on breakthroughs in key areas, the other is related to the implementation of supporting policies.
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