"Going down" very popular among the subsidized services security appli
2007 12 22nd, Ministry of Finance and Commerce jointly announced that Sichuan, Shandong and Henan provinces of China the first to start the "home appliances to the countryside," the pilot, with financial subsidies to push home appliance products into rural markets, and expand rural consumption .
"Appliances to the countryside," made immediately become the focus of community discussion. "Going down" appliances can allow the farmers to be satisfied? Backlog of inventory is not even out of business products? Service can be guaranteed? Whether the payment promised by the subsidy? With a series of questions, the reporter in Sichuan Province "appliances to the countryside," Investigation of experimental work carried out.
Product very good, but if there is high-end products will be better
As one of the three pilot provinces, Sichuan, on January 15 launched a comprehensive "home appliances to the countryside" pilot. Farmers across the province starting from the 15th coin accounts and identity of the designated outlets in the province to purchase successful models of home appliances, and in accordance with the regulations can enjoy the sales price of 13% of the subsidies.
Some counties and townships in Sichuan
-depth interviews with journalists understand the majority of farmers for the "countryside" to buy appliances enthusiastic. They generally considered that products not only meet their basic needs, and the price is appropriate; the same time, some farmers also want the "countryside" to add some high-end home appliance products, to meet their higher level needs.
Mianyang City, Yongxing Town, village, 57 Flying Cow Pa to 1499 yuan price of Hybrid bought a 29-inch Changhong color TV. "Home of the TV are used in 2067, and the image was not clear, I heard some time ago to buy color TV with subsidies, so come buy today. In recent years, migrant workers earn more money, but I bought all the TV The most high-end. If subsidized products in LCD TVs will have it better. "of Hybrid said.
It is understood that the formal start "home appliances to the countryside," the pilot that day, the county sales outlets in Sichuan sales gratifying. Lu Ming Town, Santai County, home appliance shop owner Wang Xiaoming Hong told reporters that he sold in one morning six color TV, refrigerator and a four freezers. Sichuan Changhong data provided show the various counties and townships in the province the same day the company sold more than 2,500 "Going down" home appliances.
Products are bidding decisions, some appliances also optimize the design
"Appliance is not for many years has eliminated the backlog of products?" This is the majority of farmers are most concerned about a problem. Investigation by the reporter learned that the current sales in Sichuan "Going down" home appliance manufacturers are in strict accordance with the standards set by the national production, and energy saving, environmental protection, durability, security and other aspects of the specific conditions for the rural market, some companies are also products optimal design for some.
The "home appliances to the countryside" products is determined through bidding, with color TV, phone, refrigerator, freezer four categories, a total of 197 models, including Sichuan Changhong has 35 models of successful companies. Changhong's TV manufacturing in a factory that four production lines are stepping up production of "countryside" appliances, the staff are busy packing boxes and manuals for products in paste "appliances to the countryside" product label.
Market platform Changhong Minister Deng Xiaohui, said: "These products are brand new production, marketing of rural products are actually sold to the city than the more demanding, because the voltage instability in rural areas, but also moisture and heat. So the company designed specifically for product performance was further strengthened. with color TV, for example, the voltage between 70 volts to 300 volts, we can not show a picture on the requirements volatility. "
Changhong color TV with similar products Meiling refrigerator also a number of human improvement. Luxi Town, Hong Ming Xiao Wu pointed appliance shop staff, said a Meiling refrigerator for more rural rats situation Meiling refrigerator company had modified the rear cover, specially produced mice block board, to prevent rats back in the fridge "to do nest."
The number of guaranteed subsidies to purchase the number of
"Appliances to the countryside" after-sales service and cash subsidies to farmers is the focus of attention.
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