A Closer Look At SEO
Most people know that SEO is the abbreviated version of Search Engine Optimization, but what they do not understand is how it works. The truth is that many people, even some of the “experts” who work with it on a daily basis, do not know where to start or how to do it properly.
The problem, however, lies in the clients looking to rank their sites in search engines like Google and Yahoo. Most site owners are so desperate to get their sites ranked on the search engines because they need the traffic in order to start selling advertising that they put time limits on the work they need done.
If you were to look on any of the SEO job sites you would find site owners looking for experts who can get them ranked in a week, or a month, because they saw that it could be done by watching it happen to another site.
The truth is that SEO is very unstable. If you were to pay attention to the SERP’s, Search Engine Results Page’s, you will find that a site that ranked in the top 3 yesterday may not be there today or tomorrow. In fact, that site may not even be on the first page, the results keep changing, and the way to do things keep changing, which is why most professionals calls SEO a guessing game, and they are absolutely right.
The fact is that no one can promise to get your into the SERP’s within any time limit, and it does not help that you, as a client, make things worse by demanding it to be done within a time limit. This just brings out the crazies with crazy promises and confuses the market even more.
If you come across a company that promises that they can get you in the results pages, you should ignore them. No one can promise you that, even if they work for Google or Yahoo. The ranking system works on a very intricate algorithm that ranks sites that are already in Google’s indexes.
They will take into consideration a number of things, like the content on your site, the keywords you use with that content, the interlinking pages of your site, other sites linking to your site, sites that your site is linking too and anchor text of the link that are linking to your site.
There is a lot to consider when you are looking for an SEO company, but one thing is for sure, never run after a company that you cannot get hold of at all times. If you have to keep calling to get a meeting, or they do not respond to your emails ASAP, you should move onto the next company.
Communication is key when it comes to working online, and there are a lot of scammers out there looking to make a quick buck, so be careful with your money and your site. Most SEO experts will need to get into the back end of your site to fix up the HTML code, so you need to make sure that you can trust them.
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