SEO and Images
Good images make any website look good and make it more appealing for visitors, but generally an SEO company canada has never really found much use for images when it comes to using SEO services to gain better rankings. But that way of thinking is a way of the past.
Content is number one and it will be as long as people are using SEO to get to the top of the search engines for certain keywords. Any website looking to use SEO services to get to the top of Google, Yahoo, Bing, MSN, and other search engines should write something that is unique, good, and includes various keywords. But in today’s world of SEO, many experts are finding an important role for images to help improve your rankings as well.
According to Google and comScore, the number of visitors to Google’s Image Search has practically doubled in recent years. And almost 20 percent of all Google searches include Universal search – that means when people are searching for something, their results include not just images, but Google Maps, various videos, Google News, weather, stock market information, and more.
So, does that mean it’s worth the extra time to SEO your images? Well, the jury is still out on that one, but if you ask anyone at an SEO company Canada, the will tell you that it’s certainly worth the effort. This is especially true if you sell your goods or services online because most buyers want to have a good look at what they are purchasing. If you do have an e-commerce site, you definitely want to give it a try.
So how do you do you optimize your images? Here it is in a few quick and easy steps:
1. First, attribute keywords to your image that best describe what it is. There are tools out there that allow you to analyze what keywords are popular for your product. You might not need to do this with every product you sell, but if you have a particular item for sale and you want to increase its visibility, that would be the one to choose.
2. Next you’ll want to use your keywords to create a filename for your picture, as well as the word “image.” The word “picture” will work too. For example, if you sell lipstick, you might want your image filename to be ruby-red-lipstick-image.jpg.
3. When the image is placed on your website, you’ll want to make sure the keywords are also on your website, somewhere near that image in a text format.
4. Finally, use an ALT tag. You’ll want your ALT tag to contain similar words as your filename. And once you’ve done that, you’re finished! Seems easy enough, right? You can do it without even hiring an SEO company Canada.
One more tip: if you are using Google’s webmaster tools (and you should be, they’re free), you may want to turn on the Enhanced Image Search feature for your website.
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