Turkish Airlines Emerges As A World Class International Carrier
Turkish Airlines has been a part of the Star Alliance network of airlines since April, 2008. The airlines have more than 15k employees and are located in the Ataturk Intl Airport in Istanbul, Turkey. Turkish Airlines has been the recipient of several prestige awards, recently. One of these awards was received from Skytrax because it supplies the highest rated Economy Class flight food service in the business. In addition, Turkish Airlines has been said to be the fastest growing airlines in Europe. No one should be amazed by this because of the number of years that profits have grown in a row.
In late March, 2011, Turkish Airlines will begin service to Valencia Spain and will be the start of weekly service on each of four days. Istanbul to Malaga (Spain) is the next route that will receive Turkish Airlines’ flights regularly, starting in April. There will be a flight available three times per week. These destinations are being added to the existing routes that Turkish Airlines flies to Spain, namely Barcelona and Madrid. This is planned to be quite a busy year for the Turkish airline and these additional routes are just the start of it. The rest of 2011 will see additional new routes in quite a few other countries. This summer, for example, will be witness to a number of routes being established to France, with destinations such as Nice, Paris, Toulouse and Lyon. With these additions, the airline will have 175 destinations in its offering, even though the year is still at the beginning.
Throughout the latter portion of 2010, Caroline Wozniacki, the women’s number one ranked women’s tennis player, signed a deal with Turkish Airlines.
This level of brand recognition is a strong effort by the airline to be viewed seriously on an international level. Turkish Airlines now have Miss Wozniacki as their representative for the Business Class Service. The targeted audience for this representation is intended to be European tennis fans who will immediately recognize and relate to the women’s number one ranked tennis player. The airline has signed her for a three year contract that includes appearances in public relations events and commercials.
Members with either Miles & Smiles reward programs or Elite Plus members will benefit by having their accounts consolidated together. This offers members a greater level of convenience, as all miles earned will now be accessible from the same account.
This isn’t just for individual members, but their family members will also have any miles generated applied to them, too. Members can earn more points by booking flights with any of the partner airlines within the Star Alliance, as well as paying for purchases using the Miles & Smiles credit card. The history of Turkish Airlines, while extensive, shows the airline had quite a few problems at the beginning. This is not an unusual situation for an airline, though, because there are many challenges that need to be resolved. All areas of this airline have undergone significant changes, from the bottom to the top. Like people, the airline has successfully learned from its previous mistakes and has now become a company that can adapt to its environment making it a powerful player on the market. This article has provided a quick glimpse at some of the most exciting times and events for Turkish Airlines.
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