Appliances to rural areas: demand
5 14, "National
Appliances to the countryside
Product Tender Publication of Results "published eight categories winning products, including solar energy, computers,
Air conditioning
, Induction cooker, color TV, microwave oven, gas water heaters, water heaters, are the end of 2007 the pilot countries to launch their appliances to the countryside since the one-day announced the day the most successful product categories. According to statistics, a total of 216 successful companies 3348 models. Among them, solar energy,
Cooker
, Microwave oven product categories are new to the list.
Grad
Appliances to the countryside in this tender, the United States, and
TCL
And Haier Group were successfully nominated several appliance categories, large enterprises rely on brands, products,
Sell
Network, service and other advantages of comprehensive strength, assigned to the "home appliances to the countryside," the largest share. For example, the U.S. group in addition to TV, the computer outside of the other six categories in all the selected and ranked first in the microwave category, all products submitted to the 30 winning models can be of any region in the national market.
Many successful regional brands also squeezed into the countryside camp, home appliances, such as
Guangdong
East Gate sub color TV, air conditioning Rabbit Wenzhou, Wuhan, computers and other blue-benefits. Analysts said the results of this tender, appliances famous enterprises, foreign enterprises, SMEs are nominated, indicating appliances to the countryside policy bias from the fact the preferred system for large enterprises, gradually turning into high-quality home appliances on the GSP, one-time finalists 3348 product, but also to farmers with more categories, more brands, more choice the price, marked the appliances to the countryside to further implement the policy.
Different voices that 216 successful enterprises relative to the tens of thousands of independent brands in domestic
Small appliances
Enterprises, is still a "boutique in the boutique", for more could not squeeze into the "home appliances to the countryside," the businesses in the short term prices will not be able to avoid the encounter, attention, the plight of the double compressed.
Price of only short-term advantages
Products up to 13% of the rural areas to purchase subsidies, quickly end a number of well-known brand retail prices, straight down and the rural market, "Small Brand", "regional brand", "
Cottage
Brand "to a similar level, so that farmers have more choices. Many successful enterprises and subsidies in the winning products based on the limit, there are more preferential policies introduced, such as free gifts or extra cash discount.
Industry experts point out that for the rural market, household electrical appliance enterprises must not hold the idea to do the urban market will be low as the core advantages of home appliances to the countryside. "Farmers in shopping stress rugged and durable, easy to use, is more typical functional requirements phase, it is cheaper to attract their attention, but the specific to the purchase decision, they would choose their own use, and with such a long time, with convenience products. "
Analysts say, countries in developing home appliances to the countryside for 4 years time for the brothers will be options to farmers to enable them to choose slowly, slowly pick. "It can be predicted, bringing home appliances products tender, will continue in-depth, is not what business to go early, but in which businesses can go to the market and finally to launch a real product for the rural market, will ultimately win the 800 million population of the most broad market. "
Demand-oriented rural
Microwave oven as low penetration in rural markets, in the "Community Map" in another second, known as the home appliances to the countryside to benefit one of the largest products. One of the beauty industry giant microwave oven, has not revealed more pleased. It is understood that the United States in the microwave back in 2006, began a planned, systematic expansion of county towns, markets, has launched the "1520 Project", "Blue sky plan," "affordable for thousands of the town line" and the annual promotion and National county towns, the market has developed thousands of sales outlets.
Last year, the United States in the microwave market in the county township 800 roadshow activities carried out, 600 to send a movie to the countryside.
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