Chai New: Integration of Little Swan to bring about a new engine of growth – Lit
< BR> 3 6, Wuxi Little Swan shares limited Mr. Chai, president of the new guest Netease financial, operating on a small swan status, future strategy, the development objectives described in detail. New Chai said that the 2010 plan Little Swan
Sell
10 million units
Washing machine
This is equivalent to the Chinese market, 25%, 10% of the global market. He also said the United States after the White Little Swan, Little Swan to bring about a new engine of growth and innovation, Little Swan will be professional to do washing machines, no longer blindly diversified to become "America's system of washing machine platform. "
New <BR> Chai said: "America's White Swan Little Swan after the small structure, mechanism, made continuous improvement, greatly inspired the brand's vitality, but also stimulate the vitality of the organization and employees. From our results of operations can be seen, we have two years in extremely difficult economic conditions, a significant increase in the market, the average growth rate higher than three times the market is growing, there is this good result, but this is only part of the . In the future, we see a relatively sound market economy system will bring greater vitality of small swans and more space. "
<BR> Same time, he also said that Little Swan will increase the intensity of innovation, consumer issues as a source of business innovation. He said: "First we have a relatively high innovation requirements, to locate the source of innovation for the consumer's problem, to solve the problems of consumers as the core of our innovation, as a test whether the success of our innovative standards, are not Simple to innovation and innovation. "
Record <BR> following interview:
<BR> 2010 still raise the "
Appliances to the countryside
The "input
<BR> NetEase Finance: Now countries are also strongly advocated "
Home Appliances
The countryside ", in 2009 Little Swan washing machine in the" home appliances to the countryside "market perform?
<BR> Chai New: "Going down" products accounted for one third of our sales, nearly 40% in China, "the countryside" products where we have accounted for more than 20%, should say to our income, production, sales have large effects, but mainly for the rural market has a new understanding, we believe that a brand new start, a huge potential market.
<BR> NetEase Finance: Little Swan will increase its 2010 "home appliances to the countryside" This piece of input?
<BR> Chai New: certainly, in terms of products, technology research, development, manufacture, or to channel construction, including brand building, advocacy,
Service
Construction, we will increase ("home appliances to the countryside") market, investment in rural markets.
<BR> NetEase Finance: Do you think "home appliances to the countryside" for the current business and social impact in terms of what to play?
<BR> Chai New: For businesses, should develop a new, huge potential market for consumers, especially rural residents, used a more convenient home appliance products, as national policy support, they more easily get these products, can improve their lives, whether from the spiritual from the material or have greatly improved, and will have long-term economic development, structural improvements from investment to consumption from the to the active role.
<BR> The United States brought a new growth engine integration
<BR> NetEase Finance: We know a small swan is the most senior one of several domestic brands, China's first fully automatic washing machines are also born in Little Swan, but fierce market competition, competition in existing markets Many brands come under the old structure may be gradually withdrawn from half of the market, what forces support the Little Swan has come today?
<BR> Chai New: market competition would have been very fair, not everyone can do long-established, small swan in the last 30 years of development have also experienced many ups and downs, faced many difficulties, got this far, I personally think that the most important thing in the Chinese market thanks to Little Swan tens of millions of consumers, who in the past 30 years have been using Little Swan products and services to consumers, small swan concept wholeheartedly in the power of personal experience of the brand This is why the Little Swan to uphold the most fundamental reason today, as consumers trust the brand and support.
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