Chinese home appliance FY 2010 the "incursion" – took the lead, bringi
< BR> recovery of the Chinese economy
<BR> According to well-known economic experts predict that China's economy will recover in 2010, ushering in the year. So far, the capital market in the nature and impact of panic from the more
Financial
In the field rather than the macro-economic field. 2009 4th quarter and full year 2009 GDP is expected to be respectively 10.2% and 8.4%, and between 2006 and 2008 compared to a slight decline in economic growth, but still enough to make the envy of many economies. Rapid decline of the negative impact of exports on economic investment in fixed assets and consumption are filled. I believe the United States and Europe slow but steady economic recovery and the growing Chinese domestic consumption in 2010 a positive impact on the Chinese economy.
<BR> Review 2009
<BR> 2009 financial crisis, China's home appliance industry under way
<BR> Looking back 2009, the first quarter, economic data plus ever to escape the scourge of all domestic economic entities, as a mainstay of the national economy, the household appliance industry not spared.
<BR> 2009 first quarter continued in the fourth quarter of 2008, and poor business environment faced by the international and domestic market still has not improved, the consumer confidence index is still low among the industry competitive and more brutal. Against this background, many household appliances enterprises choose hibernate the way through. As a result, enterprises
Layoffs
, Pay cuts, production cuts have become business owners invariably choice.
<BR> Appliances were often confused, in the home appliance industry is now fully competitive situation, the Chinese household electrical appliance enterprises to Go? At present, the domestic appliance companies in the "Soviet" channels
Monopoly
Under the narrow profit margins, the survival of China's household electrical appliance enterprises worrying; the international market, commonly used "anti-dumping" and other means to impose sanctions on the export enterprises, export-oriented companies also faced a new crisis. Exporters hope that "an export domestic," so that business back to life, but how their long way home, not the road to find the time, became the company cut prices to survive the last ray of hope, but that hope is often behind the explosive popularity , the company pushed the edge of suffocation.
<BR> "Poor are changed, change to solution", as an eternal truth, and enterprises facing difficult moments we should map the "change." The so-called corporate "change" means that a company should have an innovative spirit, innovative thinking attempts to market changes. Need for strategic brand Shanghai
Marketing
Planning agency that the world does not change what is not, we always believe that slow economic growth will not last too long, people always with the home appliance industry, consumer confidence in the innovation ushered in a new high.
<BR> Domestic front
<BR> Export enterprises abroad return to the Road
<BR> 2008 in the second half, the U.S. subprime mortgage crisis-induced financial crisis affected the whole world. As China's financial system is relatively independent, the financial turmoil on China's economy did not cause lethal effects, but consumption in China has great potential, in theory, based on the enterprise return home. When the number of approved exporters "back" to China, they found the house where everything is new and unfamiliar: strange brand marketing idea, unfamiliar customers, unfamiliar consumer … …
<BR> Door is hard, but the door will be entered. Firm's return to the domestic market strategy is the key.
<BR> Return to the domestic market, export-oriented enterprises, the company decision-makers have a firm strategy for the return of the domestic market, there must be an adherent of the 3 years to 5 years, or even 5 years to 8 years of strategic preparation.
<BR> Zhejiang
Dingxin Electric Co., Ltd. was established in 1987, is the first original type of professional electric water heater manufacturer, has been 23 years of production history. In the 23 years of production history, the company has done Auto Dingxin
Fitting
, Electric water heater exports. In 2008, the company took the lead began to return to the domestic market, its export performance electric water heater has been good, some board members do return to the strategic transformation of the domestic market is not understood, and the company's organizational system is not suitable for the domestic market.
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