Digital TV chip business next year or transfer difficult – digital TV, washer –
< BR> As terrestrial digital
TV
Delays in large-scale market launch, venture capital firms have become extremely cautious, but they can not recover the initial investment, the chip company into the winter period. The market can find a transfer next year, companies can smoothly through the winter? The current situation remains unclear.
<BR> Electronics Co., Ltd. Shanghai Fudan Micronanoelectronic Xu Guangming, vice president of leisure down recently, he told reporters, Fudan Micro-Na has closed down more than two months, and now the backbone of the company back to school to do some research and went, until the international financial crisis, the terrestrial digital television market, the better, and the company was to remain open.
<BR> According to its introduction, Fudan Micro-chip integration of Namibia "in as the 3rd" chip has been developed, but as the market delayed start, early investment has not recovered, and no follow-up financing, under lean, the company was forced to closure.
<BR> Fact, Fudan Micro not only satisfied, other terrestrial digital TV chip business is also facing the same dilemma. As terrestrial digital TV market has yet to start a large scale, venture capital firms have become especially cautious, but they can not recover the initial investment, the chip business into the winter period. However, recently the Ministry of Finance, which contributed 2.5 billion to solve the terrestrial digital TV signal coverage problems, local governments began to stimulate domestic demand, investment in terrestrial digital TV industry, the great good news of the company to bring in winter a little warmth, but the market can find a transfer next year, companies can smoothly through the winter? The current situation remains unclear.
Landmark chip companies <BR> cold snap
<BR> Focus on AVS (the second generation source coding Standard) decoder chip ground in Shanghai Longjing Microelectronics Co., Ltd. has developed the high-definition decoder chip used in AVS
Washer
. "In the international financial crisis under the current IC (integrated circuit) design a very difficult day, many small-scale IC design companies have folded. For us, the early focus on the AVS terrestrial digital TV decoder chip, but At present this market is difficult to fast start, we only walk on two legs: revenue and reducing expenditure. "Shanghai Longjing Microelectronics Co., Ltd. CEO Liang Chunlin also feel the pressure of the international financial crisis," On the one hand, we find ways to lower the costs The company has the benefit of poor
Digital
Photo Frame, LCDDRIVER (LCD drive) to stop the production line; the other hand, companies strive to explore some effective, the application of the recovered funds as soon as possible, we are also developed based on this consideration AVS HD disc players. "
<BR> "At present, most of the landmark demodulator chip companies are in a state of burn, a lot of time being unable to recover investment costs up, especially in just one simple line of business, its ability to resist risks worse . As far as I know, most of the terrestrial demodulator chip companies are at a loss of status. "Xu Guangming said.
<BR> Isuppli analyst Wen-Jun Ku told reporters that the landmark 2008 demodulator chip market demand in about 2 million, Legend Silicon is probably accounted for 60% of the market share is 1.2 million chips. Xu Guangming roughly forget to press accounts document, Legend Silicon chips each and the average profit of 5 dollars, the total profit is 600 million dollars, about 43 million yuan each, of chip development costs of about 5 million yuan . Legend Silicon year in CCBN (China Cable Broadcasting Network Exhibition) introduced a chip on 8G52, in a recent BIRTV (Beijing International Radio, Film and Television Equipment Exhibition) has introduced three chips on 8G75, 8G77, 8G78, a total of four chips cost about 20 million yuan, corporate research and development costs, management costs, venue costs and many other costs, there are two million a month, so doing business there is no profit.
<BR> Legend Silicon is the industry's biggest landmark demodulator chip manufacturers, the chip demodulator chip profit enterprises in the ground is second to none, they are difficult to profit, other companies had even imagine. Therefore, the situation in the market downturn, many chip companies are starting to lay off and try to reduce costs, while reporters from multiple sources that, Legend Silicon is currently laid off. "Lay off more normal, the current terrestrial digital television enterprises are difficult to profit, at a loss, our company is also currently laid off." Anonymity of terrestrial digital chip leader told reporters.
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