CCTV brand new stage of solar energy – solar Yang Hong, Sun Rain – household app
< BR> 1 26, in the country "
Appliances to the countryside
"After the tender opening work, from
Zhejiang
Of
Solar water heaters
Enterprise?? Yang Hong Kong new solar
Energy
Held a technology company with the Central
TV
Taiwan Seventh Channel "Daily Agricultural Economics" section of the co-signing ceremony. In Yang Yang Chen, general manager of Hong Kong seems to solar energy, which marked the official from Zhejiang Yang Hong Kong brand to upgrade the country's regional brand.
<BR> Reporter noted that as early as last September, many solar energy, once the seventh set with CCTV a strategic partnership. The sun rain in the last year the Group invested 100 million yuan in the CCTV
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After the publicity, but also to re-enter 226000000 yuan this year, with China Central Television to build a comprehensive brand
Marketing
.
<BR> The CCTV platform leveraging solar Yang Hong Kong, mainly due to the successful bid last year, home appliances to the countryside, although the scope of the successful tenderer in Zhejiang province, but the development of enterprises still provide new growth opportunities and business opportunities. According to Chen Yang in Hong Kong revealed that, in the second round of home appliances to the countryside, the sun on the basis of Hong Kong last year to 10 products and the scope of 11 provinces, while the Yang in Hong Kong are also hoping to set the seventh with CCTV cooperation, business branding and marketing play a positive role in promoting.
<BR> Industry observers say Chen Yun introduced, CCTV and various provincial satellite TV has become a large enterprise branding solar water heater new stage. The face of more than 1000 solar energy brand, along with home appliances to the countryside policies of the in-depth advancement of solar energy companies will have more CCTV and local TV to participate in the battle for advertising.
<BR> Reporter noted that after more than solar energy business branding is to invite a number of second and third line of the film star's plane as the brand spokesperson. With the "home appliances to the countryside" policy, the number of successful solar companies to promote the brand's print ads from the film star endorsements, to a wider range of media such as CCTV expansion.
<BR> However, some in the industry, CCTV advertising is only a number of enterprises in brand marketing one of the carriers, many companies at this stage to please the distributors, often select some inexpensive advertising time to invest in CCTV, but not consider the effect of advertising the actual delivery. Even some brands will advertise in the seventh set of CCTV as a means of investment, they only reveal a face in the CCTV.
<BR> Branding experts Pinghong Jiang pointed out that the overall size of a small solar industry, solar rain this propaganda model is not suitable for all CCTV solar energy companies. CCTV publicity is good but very large investment costs, not suitable for all enterprises, but should be carefully chosen. If only to Pong on the CCTV's reputation, it is better to save costs into product development and marketing and going. But the reporters noted that many years ago in some regional
Clothing
Enterprises have to "CCTV brand list" for the concept of publicity, but in fact, "CCTV brand list" does not have any real meaning, that is, companies spend money to reveal a face of CCTV, but the company is able to reach the actual consumer that is hard to tell.
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