Cixi small household electrical appliance enterprises to find the road collapsed
< BR> Cixi male students in the visited Electric, General Manager, Zheng Jianjun said 2009 is the year full of hope and passion, hope and distributors work together to tide over the crisis, create a better future. This also is the voice of all the small household electrical appliance enterprises.
<BR> "Life difficult", "lower profits", which is in
Cixi
The most visited business heard the words. From 2008 onwards, household appliances has become increasingly sad day for small and medium enterprises, particularly export-oriented enterprises, "almost no profit to speak of" signs of the decline in industrial consumption indicators also show the difficulties faced by enterprises, many export-oriented enterprises began to work as domestic market. This is exacerbated by competition in the domestic market, this time to collapsed? How to win the dealers and the market's trust?
<BR> <BR> <BR> <BR> Cixi in
Small appliances
The collapse of companies looking for the road
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<BR> Homogenization time leveraging the market selling
<BR> "Quality could, I would like to know what products are selling." Embittered dealer from Henan sea power in the electric touring Cixi told reporters after the workshop.
<BR> Cixi have thousands of washing machines and related production companies, industry concentration, supporting a full, even from 2004 to 2008 to maintain a continuous double-barrel washing machine export first "stealth market champion," conceal his product with the washing machine qualitative fact.
<BR> Embittered that, of course, product quality, brands are not much different, the attraction becomes exceptionally important. "Prices are similar, there is no selling, who will buy your product?" Lao Zhang sincere words from the market the first line.
<BR> Electrical power in Cixi Sea "scene mission HC order in hand buyers will" live, Hu Guoqing, general manager, said: "To be honest, our products are nothing special, and that is quality assured." Hu Guoqing said this , the tone with a little bit embarrassed, but also reveals candid enough. The OEM-oriented manufacturer with life has been good, but "since
Financial
Crisis has greatly reduced the profits of manufacturers, or even the profit. "Today, the situation forced the electrical power under the sea began to take seriously the domestic market, looking for new profit growth point, but with hard work started early manufacturers of washing machines than in the domestic market, some powerless." Indeed, our strategy is not appropriate now before domestic market. "Live for answering product questions and technical personnel, said.
<BR> At the scene, dealers electrical power to the sea a lot of suggestions, "You're the best color washing machine with a few more." "Our people over there ah, we recognize pulsator on a few more 'shocked' The. "technical staff carefully listened to each dealer's comments and suggestions," rest assured, I will convey to the relevant departments. "
<BR> Sea washing machine electrical power quality is an advantage, but there is no unique selling point, and the price of other company's products are relatively high. Has a staff worried that the sea forces, General Manager Hu Guoqing too "honest", not "blowing" the product's selling point too much ah, technical Yeah, "too much at a disadvantage." However, the dealer from Xi'an expressed different views Yin Min Yin Min sea power products approved "the enterprise, more honest, quality did not have to say. It depends on how you sell products." Datong Zhao soldiers were dealers more carefully, leaving the way the sea forces, Zhao Bing told reporters that "sea power appliances washing machine motor prop is U-shaped, thereby greatly increasing the stability of the motor, so the product will enhance the sense of balance."
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